Over the last few decades at Cannes, the covetable baubles of Swiss jewelry house Chopard have become synonymous with the glamorous stars who walk the red carpet. (In fact, the brand bedecks so many of them that it commandeers the entire top floor of the H&ocirc;tel Martinez for the week of the festival, going so far as to bring in its own furniture.) But what&rsquo;s less well-known is that Chopard has also been crafting the Palme d&rsquo;Or trophy (now made of rock crystal and fair-mined gold) since 1998, when it was redesigned by Caroline Scheufele, the brand&rsquo;s current creative director and copresident&mdash;and that at the center of all the glitz, glamour, and innovation lies a philanthropic heart.<img src="https://magarticles.magzter.com/articles/2241/368036/5d650c952373d/1566903420_loc.jpg"" owidth=665 oheight=1089" style="height:983px; width:600px" />The brand is also a longtime supporter of supermodel&mdash;and Cannes habitu&eacute;&mdash;Natalia Vodianova, helping underwrite her Love Ball and Fabulous Fund Fair, marquee events for Vodianova&rsquo;s Naked Heart Foundation. This summer marked the launch of Chopard&rsquo;s Happy Hearts Collection of necklaces and earrings, with a portion of profits also earmarked for the foundation. &ldquo;Chopard is a house with an incredibly big heart,&rdquo; Vodianova says.As a friend of Chopard, the supermodel was happy to return the favor during this year&rsquo;s film festival by donning the jeweler&rsquo;s latest dazzlers, the 2019 Red Carpet Collection amethyst and titanium earrings. They were created using a new technique, which involves thinly polishing and anodizing the titanium so that it diffracts light, creating the illusion that it matches the color of the gemstones. Given all the good that the brand is doing, the festivities on the French coast proved even more stellar.&mdash;Naomi Rougeau

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.