As co-founder and CEO of Good American and founding partner of Skims, Emma Grede is willing to do a lot for the Kardashian-powered brands. Uproot her family from London to L.A.? Yes. Obsess over the fit of a garment until it’s perfect? Absolutely. Hop on Zoom for this interview, minutes after someone in her household tests positive for COVID and everyone is scrambling to follow safety protocols? Not a problem. But appear in an ad campaign for Good American’s bodysuit range or flood her Instagram feed with selfies in a Skims bralette? Don’t hold your breath.
“I’m just not that girl,” Grede says. “I can’t do that stuff. And I think that’s probably one of the reasons my partnerships with the girls work out so well because they do that. I never think about myself as a face of the brands—I’m the brain of the brands.” How that came to be is a story that starts in East London’s Plaistow neighborhood, where Grede was raised by a single mother alongside three sisters.
This story is from the April 2022 edition of ELLE.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2022 edition of ELLE.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The Surreal Life of Tyla - Inside the dizzying, meteoric rise of a true African pop star.
The night before the Opening Ceremony of the 2024 Paris Olympics, Tyla was unusually calm. The South African singer was about to give a surprise performance at the Prelude to the Olympics, held at the Fondation Louis Vuitton and attended by celebrities from Zendaya to LeBron James.I was asked to do the event by Pharrell [Williams, Louis Vuitton Men's creative director], so it was insane-an instant 'Yes, she says. Sometimes I'm nervous, like I'm really nervous. But this time, Tyla looked forward to the show the entire day.
Wellness - Amazing Grace - Actress Toks Olagundoye was making people laugh on TV while managing intense treatments for breast cancer.
My work makes me really happy, says Toks Olagundoye, an acting veteran who plays Olivia Finch on the Paramount+ reboot of Frasier. That's one reason she stuck with the hit show's first season despite a shock diagnosis: During the course of preparing for and filming the series, as well as Paramount+'s Fatal Attraction, she underwent chemotherapy and six surgeries to treat breast cancer. Feeling healthy ahead of Frasier's Season 2 launch on September 19, she talks to ELLE about her healing story.
Shanghai Rising - An international fashion presence and an appreciation for the city's own talent are powering a renaissance in China's largest city.
A year ago, Louis Vuitton wrapped the giant warehouse space housing Fotografiska Shanghai in electric blue. The occasion? "Nóng Hó, Shanghai" (Shanghainese for "Hello, Shanghai"), a four-week cultural festival of book clubs, architecture tours, and live music to promote the maison's City Guide Series. "Everything was built in 48 hours, whereas in London that would've taken weeks," says Shem Jacobs, a recent transplant to Shanghai and Fotografiska's director of partnerships, Asia. "The efficiency here is really amazing."
The Power of Kindness
To mark National Hispanic Heritage Month, Lauren Sánchez and Nina Garcia come together for a conversation about identity, education, and civility.
The Gift of Ketanji Brown Jackson
In an exclusive profile and a new memoir, the history-making Supreme Court justice is telling her story.
Gaining Momentum
Vaccines, targeted meds, and a new way to stop hair loss? Breast cancer research is reaching a breakthrough point.
The Miami Glam Squad
The city's rising cohort of beauty entrepreneurs is leading the Latine beauty boom.
Golden DAYS
Tiffany & Co. pays tribute to Elsa Peretti's legacy.
THE CULT OF COZY SEASON
Forget \"New year, new you.\" Fall has us all turning over a new sartorial leaf.
Scarlet WOMAN
For one Latina novelist, reclaiming the color red turns out to be the ultimate power move.
