Designer Sanjay Garg’s New Mumbai Store Is the Latest Coup in His Short but Brilliant Journey to Reviving and Reinventing Handloom Textiles, Discovers Rachana Nakra
When we meet him a day before the launch of his new store in Mumbai, designer Sanjay Garg is instructing his people to remove the monochrome striped covers from the sofas. Stripped of the superfluous ornamentation, the naked cream cushions now bask in the sunlight streaming in from the wood-framed windows behind them. The brown jute durries on the floor also catch some of the rays in the sparse, white room on the second floor of the store in Colaba that houses his label’s bridal collection.
On the floor below, beams that hold up the building have also been stripped down to reveal bare metal underneath. Stacks of neatly folded saris lie behind glass doors, more like at Nalli, than a designer store— all you need is a glib salesman throwing open the six yards in front of you. You see, bells and whistles are just noise for the fashion designer who is more fluent in Gandhian philosophy than fashion vocabulary. The inspiration behind all the stores for his brand, Raw Mango, comes from old libraries. That is why, tucked away against the walls, are stark glass-front almirahs in wood that quietly contain all the rich blues, reds, greens, pinks and purples of his lush textiles—a treasure trove of beautiful handloom saris from Raw Mango, and lehengas and outfits from his eponymous label. All for the lovers and collectors of his work to slowly sift through.
“I chose this space because there is a courtyard and garden here; that made me feel at home,” says Garg, who is from Rajasthan, but now lives in New Delhi. Steps away from the Gateway of India and The Taj Mahal Palace hotel, the store gets two great architectural icons of Mumbai as its neighbours, besides the glorious sea, of course.
This story is from the April 2017 edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2017 edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Bridal Trends, 2024 Edition
Bralettes, corsets and mermaid skirts emerge as the new must-haves when it comes to wedding dressing
All The Feels
Maahi Shah takes a deeper look at the big little moments in a bride's life as she prepares for her wedding day
ISLAND ESCAPADE
Here's why Fiji is the ultimate destination to celebrate your love.
ROMANTIC ESCAPES
Wondering where to head for a honeymoon getaway? Isha Mayer recommends five luxurious destinations for your honeymoon
The Taste Of Weddings
What goes behind planning those extravagant grazing tables and indulgent bites at weddings? Top gourmet caterers let Isha Mayer in on their processes
Challenging Convention One Ritual at a Time
Maahi Shah speaks to five female priests who have been breaking new ground while upholding faith and pursuing a passion for learning
FIJI: A TROPICAL FOR INDIAN HAVEN WEDDINGS
From pristine beaches to cultural familiarity, discover why Fiji is the perfect destination for Indian weddings.
MAKE YOUR WEDDING FANTASY A REALITY
The Westin Hyderabad Mindspace offers luxurious venues, exquisite dining and unforgettable moments
SHINING BRIGHT EVERYWHERE
Lab-grown diamonds for every occasion—luxury and affordability
BRIDAL BEAUTY, REDEFINED
Christine Ko, CEO of Moira Cosmetics, shares her insights on makeup for brides and the art of achieving radiant skin.