On Cyber Monday last year, Raynell Steward, known to fans on social media as Wuzzam Supa Cent, pulled off the unimaginable. As many of us scrolled through websites searching for post&ndash; Thanksgiving Day deals, Steward&rsquo;s Box of Crayons eye shadow palette, along with the brand&rsquo;s highlighters, lipsticks and liners, was in exceedingly high demand. The New Orleans native made a whopping $1 million that day&mdash;and it didn&rsquo;t happen by chance. Instead Steward&rsquo;s preparation and keen intuition propelled the gangbusters sales for her two-year-old cosmetics line, though even she was shocked to tears at how quickly it all went down. Here the mother, social media trendsetter and digital marketing mastermind shares what fuels her passion for both makeup and business.ESSENCE: When did you first become interested in makeup?RAYNELL STEWARD: I was recently searching for old pictures from when I was pregnant with my son ten years ago. I noticed I had on makeup in every photo and I didn&rsquo;t even realize it. I became more interested in learning how to apply makeup about four years ago, while working in the music industry.ESSENCE: What triggered your interest?STEWARD: I was tired of searching for makeup artists when I was booked [as a performer] out of town or when I had an event in the city. I just wanted to do my own face. And then it became fun. People got a kick out of watching me try to do my makeup online.ESSENCE: Who helped you learn the techniques?STEWARD: There are a lot of girls who teach makeup now&mdash;they&rsquo;re favorites on YouTube&mdash;but I was following the girls who weren&rsquo;t too famous. I learned so much from them. MsAaliyahJay was probably the account that taught me how to use my setting powder correctly, because I was doing it all wrong.ESSENCE: You were an entrepreneur long before launching The Crayon Case in 2017.STEWARD: Yes. A lot of people didn&rsquo;t know about me until the Cyber Monday news. Some thought I had become a millionaire overnight, but I was one before I ever decided to sell makeup. I sold electronics and made a living as a music manager.ESSENCE: What other ventures are you involved with now?STEWARD: I have a management company with five promos&mdash;I manage four female artists and a male artist. Two of the women are bounce rappers, one is a hip-hop rapper and one is an R&amp;B singer. I assist my clients with contracts for their new gigs and other business.ESSENCE: How are you able to manage all of this? What is your support system?STEWARD: I wouldn&rsquo;t be able to take care of myself if I didn&rsquo;t have my family and my staff. My fianc&eacute; also plays a major role in making sure things run properly. I understand that I can&rsquo;t do all this by myself. I wouldn&rsquo;t be this far along if I was working alone.ESSENCE: How does one make a million in a day?STEWARD: The year before, I didn&rsquo;t have the inventory to get in the game on Cyber Monday. This year I decided I wanted to do Black Friday, Small Business Saturday and Sunday, and Cyber Monday, so I was prepared. I also talked it up on social media, so people knew to check out deals on The Crayon Case. I&rsquo;m uncrushable when it comes to &ldquo;Supa&rdquo; marketing.ESSENCE: What advice do you have for Black women who want to start their own business?STEWARD: Invest in yourself, promote and market yourself all day long, and don&rsquo;t be afraid to ask for help.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.