Championing the clean beauty movement today are beauty bloggers-turned-entrepreneurs, Dominika Minarovic and Elsie Rutterford. Following a career in advertising, the blonde beauties established Clean Beauty Insiders in 2015, a natural beauty blog focusing on DIY skincare using natural ingredients, which evolved into BYBI (an acronym for By Beauty Insiders) Beauty two years later as a skincare brand that offers 100-per-cent natural, vegan and cruelty-free formulas in cute and charming packaging. During the brand’s recent launch in Sephora Malaysia, the duo shares their brand philosophy, challenges and hopes for the future.
FEMALE: Tell us about the concept of BYBI Beauty.
Elsie: “We’re a British skincare brand that centres on accessible clean beauty. We started out as skincare influencers in the UK and have a skincare blog called Clean Beauty Insiders that’s all about making your own skincare. We also have a book, Clean Beauty Recipes To Manage Your Beauty Routine, Naturally published by Penguin Random House UK and it focuses on natural ingredients and their benefits for skin health. We’ve transitioned from making recipes in our kitchen to making much more complex formulations. Our aim is to bring a 100-per-cent natural brand to the market that’s fun, vibrant and super affordable.”
This story is from the October 2019 edition of Female Malaysia.
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This story is from the October 2019 edition of Female Malaysia.
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