The way we work out has changed. We’re hesitant to commit to long-term contracts because we don’t have the same disposable income or the time to get to physical spaces as we used to.
“What if you’re about to go to the gym, but your boss asks you to attend a Zoom meeting? You might decide to do your workout online afterward,” says Nikki Cockcroft, global chief marketing and technology officer at Virgin Active.
“Micro-consumption of exercise is trending, whereby instead of exercising for one hour at a time, people are training in bursts of 10 to 30 minutes.”
That’s not to say gyms will become obsolete. We need a change of scenery to our home offices, where there’s music, ambiance and decent showers. More importantly, we go to the gym because it gives us a sense of belonging.
“We’re no longer exercising because it’s good for our health, but to connect with other people, ourselves and nature,” explains South African professional futurist Jonathan Cherry, who owns the business consultancy CherryFlava. “It’s something we want to do.”
So, we’ve become omnichannel consumers seeking a personalized experience. How do current and future fitness trends speak to that?
VIRTUAL TRAINING
This story is from the Spring 2021/September 2021 edition of GLAMOUR South Africa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Spring 2021/September 2021 edition of GLAMOUR South Africa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Are you considering moving to UK?
Bestselling author, Sam Beckbessinger is also a seasoned mover, and her latest offering, Moving to the UK, offers helpful tips, funny anecdotes and to-do lists to help you navigate this transition.
A beauty solution
At Standard Beauty, they take pride in being an all-women-run team, bringing diverse perspectives and unparalleled expertise to the skincare industry.
3 Things to Do When You Overthink Everything
How to overcome analysis paralysis.
A la MODE
With bold looks and exceptional value for money, the new Omoda C5 has made a big splash in the local motoring scene.
Spotlighting ABANTU FOR THE PEOPLE
Small businesses play an important role in the South African economy, and we're playing our part by showing them some love. This month, we shine the spotlight on Abantu Media, cofounded by Jay Wabantu who is also a tattoo artist and photographer.
CELEBRATING EMPOWERMENT
Pan-African bank Absa partners with Glamour for their influential Women of the Year Awards 2023
TAX SEASON UNPACKED
The word 'tax' stirs up many emotions, so we've roped in Tax Specialist, Natasha Lorde to answer your questions and help get you ready for Tax Season.
It's a COMPARISON trap
Even picture-perfect couples go through rough patches. Here's how to avoid the social media comparison trap.
Embracing CHANGE
It's time to stop comparing your current body to your former one. Romanticising the past is easy, but we're not meant to look the same our whole lives.
Healing YOUR INNER CHILD
The journey of self-discovery is nuanced and you may have discovered a younger you that needs to be seen and heard. Certified Meditation Practitioner, Melissa Lainn, shares her approach to healing the inner child.
