One woman’s search for meaning inside The Egg House, a pop-up ‘experience’
It seems irresponsible to start writing about The Egg House without issuing a warning that every second spent reading about the egg themed Instagram photoshoot pop-up is a second taken away from the planning and construction of one’s own Instagram photoshoot popup – something that seems, at least for the moment, like a guaranteed monetary success. Maybe your pop-up is an icing pond full of giant lily-pad style cinnamon rolls and you bring your dog to it? Or a garlic hotel? Whatever it is, I advise you to go, set up the neon lights and the big versions of small things, and charge people about $20 to take photos in front of it, and then come back to read about The Egg House.
The Egg House is a pop-up similar to the wildly successful Museum of Ice Cream. How does it compare? Not having visited the ice cream museum myself, I’ll relay a conversation between two men who were standing in line behind me. ‘This is actually not as good as the Museum of Ice Cream,’ one said. ‘At least that gave you some info about ice cream.’ There you have it.
This story is from the June 2018 edition of GQ South Africa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2018 edition of GQ South Africa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
CREATIVE MINDS BEHIND THE CAMERA
A creative director, a filmmaker and a video director - three Ghanaian visionaries share their unique approach to fashion and visual storytelling
Body Odours You Shouldn't Ignore
A little whiff of sweat or muskiness may not be cause for concern, but some smells can signal a health concern that are worth taking a bit more seriously
THE MOST CONSISTENT IN THE GAME
K.O's greatest strength is his adaptability in the evolving music industry while staying true to his roots. From his days as a member of Teargas to solo hits like \"Caracara\" and \"Sete,\" he proves that he is always one step ahead
POWER & PASSION
Off the field and comfortable with SA rugby's MVPs, Eben Etzebeth and Cheslin Kolbe
GUNNING FOR GLORY!
BURNING UP THE GLOBAL STAGE, BLXCKIE HAS A THING OR TWO TO SHOW US ABOUT SUCCESS
Final Edition
From 2025, Jaguar will go fully electric. To say farewell to their internal combustion felines, our motoring editor Dieter Losskarn joined the megabrand in taking their latest F-Type sportscar on one last lap
WRITING THEIR NEXT CHAPTERS OF SUCCESS TOGETHER
The collaboration between Bisquit and Dubouché and Kwesta is kicking into gear with an initiative to drive a new wave of pioneering spirits
Exceeding all the Hype
Group managing director at Fairlawns Boutique Hotel and Spa, Michael Kewley injected charm and artistry into the space, elevating its status of luxury
Grand Cruiser
Our motoring editor Dieter Losskarn was pleasantly surprised by how much he liked the new Prado. In fact, it is one of the best SUV/4x4 vehicles he's driven in a long time. Here's why...
Why Does Everyone Have Big, Fake White Teeth Now?
Veneers were once a dirty secret. Now, they're a luxury status symbol and the famous and wealthy are flocking to Hollywood's favorite dentist in search of even more perfect smiles
