Expansion head of a Korean fashion brand
XIMIVOGUE is originally a Korean based designer brand which was established in 2015, headquartered at the Guangzhou International Finance Center in Guangdong, China.
Ever since the brand was launched globally, XIMIVOGUE has swiftly managed to gain immense popularity and has expanded extensively around the globe, in to the fast fashion markets spanning Australia, Israel, Singapore, Russia, Iran, Malaysia, Dubai, Nepal, Turkey, Thailand, Indonesia, Oman, Kuwait, Saudi Arabia, Vietnam and so on. Currently heading business expansion for XIMIVOGUE Shiven Anand who have an experience of 14 years in business development, sales, expansions, people management, franchising, business planning and strategies speak with Glimpse Magazine about their expansion plan and more.
How the brand XIMIVOGUE came into being?
As Korean Drama is sweeping around China, Korean pop culture enters into Chinese Market and the daily life of Chinese people. With the unprecedented prosperity of Korean Drama coming into full force in Chinese Market, Korean brands are being blindly sought by Chinese consumers, while counterfeits are circulating all over the market, eventually resulting in a tremendous spending disparity split among consumers. The self-reflection and criticism upon this prevalent phenomenon have led to the inception of XIMIVOGUE Brand.
How has been the journey?
This story is from the May 2019 edition of Glimpse.
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This story is from the May 2019 edition of Glimpse.
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