How does the oldest Ayurvedic beauty brand in India want to impact the ecosystem with their current stance in the market, and the heightened importance of Ayurvedic practices in the world of beauty recently? As Kama Ayurveda turns 20, we speak to the founder and chairman, Vivek Sahni, and Ayurvedic practitioner Dr Vivekananda at their celebratory event about the brand’s trajectory, sustainability, and what’s next for them.
Grazia: As a brand that has been around for two decades, what measures do you plan to take to help the beauty ecosystem, with a focus on Ayurveda?
Vivek Sahni: There are a bunch of different things in the works, mostly focussed on making the industry a lot better. [At this event], I spoke about sustainability, about using allnatural products. Aside from this, our packaging is clean, the factory boasts a sustainable method of production – the location of the physical factory is water-efficient, all the water in the plant right now is recycled.
Diese Geschichte stammt aus der Grazia APRIL 2023-Ausgabe von Grazia India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der Grazia APRIL 2023-Ausgabe von Grazia India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Cultural Renaissance
With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art
LOVE, LOSS, AND LESSONS LEARNED
In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss
All Eyes On THIS
Meet the newest standout brands on Grazia's beauty desk
Is Restocking Our Fridges A New Form Of Self-Care?
All the reasons why #restocking may not be as calming as it seems
SAVOUR THE TASTE OF SOUTHEAST ASIA
In the heart of our capital lies an extraordinary dining experience, unlike any other
ESCAPE THE ORDINARY
Luxury stays are now an essential part of our lives.
CHEFS ON THE LOOSE
Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene
NOT SO HIDDEN
What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?
RAISING THE BAR
With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation
