Instagram is one of the most popular social media platforms to run your influencer marketing campaigns. Recent research from Activate found that 88.9% of global influencers were using Instagram influencer marketing more than they did a year ago.
Adding influencer marketing to your overall Instagram strategy can be your golden ticket to gaining access to a huge pool of potential customers while boosting your brand recognition and potentially increase your sales. According to a study by Bloglovin, 2,500 global micro-influencers found Instagram to be the most effective platform to engage and influence target audiences. Moreover, 65% of the best-performing brand posts on Instagram feature products. This clearly shows that people prefer to get more authentic endorsements from influencers, trusted bloggers or celebrities, and they don’t feel uncomfortable when influencers are promoting products.
The reason why you should include influencer marketing into your Instagram campaign is that it is more effective and genuine than traditional advertising while presenting your brand to a new audience through a source they deem trustworthy. Let’s take a look at these 15 effective tips to help your brand get more customers and sales.
1 Work with micro-influencers
Micro-influencers are influencers with 1,000 - 100,000 dedicated followers. They are ordinary people who have made a name for themselves in their industry. Despite a small number of followers, the average engagement rate is high. They earn 6.7x more engagement than macro-influencers, as they personally create advertising posts, and people consider micro-influencers as a trusted source for recommendations.
Micro-influencers usually have faithful followers because they personally interact with all of them. People are more likely to buy a product recommended by a micro influencer since they know them on a personal level. That’s why it is essential to work with the right micro-influencers in your niche.
2 Promote contests and giveaways
This story is from the April - May 2019 edition of H4ufme Singapore.
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This story is from the April - May 2019 edition of H4ufme Singapore.
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Pioneer Generation Hairdresser Award
Pioneer Generation Hairdresser Award
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