Chanel's New Anti-Ageing Beauty Line, N°1 De Chanel

Chanel’s kinc are experts on its new anti-ageing beauty line, N°1 de CHANEL.

- Amanda Chai

In the quest for eternal youth, anti-ageing beauty ranges have become a dime a dozen, each one promising preservation and one-upping the last. Now, Chanel believes it may have cracked the code to antiageing skin science.

The French luxury house debuted its new beauty line, N°1 de CHANEL, this January. Spotlighting the red camellia flower, it is Chanel’s first beauty line that cohesively integrates skincare, makeup and a fragrance mist. Nine products, ranging from a hybrid lip-and-cheek product to eye cream, are tied together by red camellia extract, the signature active ingredient. It is “a holistic approach to beauty” tailored for today’s urban woman, Chanel’s International Scientific Communication Director, Dr Armelle Souraud, tells us in an exclusive interview.

Dr Nathalie Volpe, International Innovation, Research and Development Director, says in the same interview: “What we wanted to do is create a new ritual to support the daily life of a woman. This line is imagined for the woman who has a very active lifestyle in the city.” The products were created around the “five main concerns women have with age: wrinkles, pore visibility, loss of elasticity, discomfort and a lack of radiance”, she adds.

They also aim to address what other anti-ageing products in the market have neglected: The early stages of skin ageing.

The key, apparently, is understanding senescence—the process of biological ageing, in which a cell ages and permanently stops dividing, but does not die. These cells can comprise up to half of the total skin cells and disrupt the functioning of other active cells, leading to visible signs of age.