H&M pioneered the high-low fashion crossover when it teamed up with Karl Lagerfeld way back in 2004 and its designer collaborations since have set the template for this contemporary industry phenomenon. Whether it’s Martin Margiela’s avant-garde experimentalism (2012), Marni’s exuberant maximalism (2012) or Versace’s high-octane glamour (2011), the Swedish brand has always had its finger on the pulse, distilling the fashion mood of the moment into an accessible, expansive collection and serving it up to the wider public.
This year, the prevailing mood in fashion is one of hopefulness in the face of darkness—beauty as a balm. Fittingly, H&M has tapped Simone Rocha for its designer collaboration. No other designer of her generation has captured the complexity and multiplicity of femininity today as well as Rocha. In the 11 years since she started her brand, Rocha has steadily and consistently built on her vision of romance with an edge and beauty with a grit—a powerful aesthetic that has garnered her a cult following that cuts across diverse groups and generations of women.
“Simone Rocha has been on H&M’s wish list for a long time,” says Ann-Sofie Johansson, Creative Advisor of H&M. “We have been so impressed with how clear her point of view is, season on season. She o” ers a really dynamic reflection on modern femininity. I personally have been very inspired to work with a female designer who spends so much time thinking about contemporary womanhood. It’s always about beauty, but there’s an edge too.”
This story is from the March 2021 edition of Harper's BAZAAR Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2021 edition of Harper's BAZAAR Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
FASHION IS POWER
American author, filmmaker, psychologist and educator Roberta Degnore who teaches a world-first course called "The Psychology of Gender, Perception, and Self-Expression in Fashion" at New York's Fashion Institute of Technology argues that fashion is anything but frivolous.
The Italian Who Does It Better
After fifty years in fashion, Giorgio Armani—the man and the brand is still a force to be reckoned with.
Most Stylish Women 2024
Stylishness isn’t just about being fashionable. Instead, it’s a blend of self-assurance, passion and stories that makes the idea of style so multifaceted and rich. From a mother and daughter duo who approach dressing up with equal exuberance, to an entrepreneur championing the varied tales of batik to a singer-songwriter showing her chic chops with a walking stick, meet the 10 women who inspire us with their singular takes on personal style.
CITY ON HIGH
One city, 10 collaborators, 10 collections-Moncler lit up Shanghai with its City Of Genius showcase.
PRETTY NOVEL 172
Franck Muller presents its smallest skeleton movement to date in beautiful miniaturised novelties from the Round collection.
THE JOIE
Chopard's newest global brand ambassador Bella Hadid details her appreciation for the Maison and what she loves about its jewellery.
SOUL SEARCHING
In Rajasthan, India, a first-time visitor explores two stunningly singular Aman properties and experiences the raw and powerful beauty of the northwestern state.
INTO THE BLUE
With the Rolex Perpetual Planet Initiative, the watchmaker is on a mission to safeguard our most precious resources, including the Nusa Penida Marine Protected Area in Indonesia.
LIFE IN TRANSIT
Entrepreneur and creative multi-hyphenate Sherry Ang shares how her transitional home blends elegant simplicity with the vibrant chaos of family life.
YES,CHEFS!
BAZAAR talks to three of the hottest names in Singapore's culinary scene to get the hot, hard truths of the trade.
