Nic Kaufmann - Boy On A Mission

Tiktok star Nic Kaufmann on how life as a content creator can be rewarding but also comes at a price.

- Azhar Rahim

With his thick wavy hair, boyish and ethnically ambiguous face, dreamy deep-set eyes that seem to change colour depending on how they catch the light, Nic Kaufmann is one of the lucky ones when it comes to winning the genetic lottery. And he knows the fact well.

The 21-year-old TikTok star, who is of German and Singapore Indian descent, has parlayed his good looks into a formidable social media presence on the digital platform, amassing over 20 million followers who lap up his lifestyle and fashion content.

“I am super privileged,” he admits. “I know that looking good is part of the reason why I have been given many of the opportunities I’ve had, and that there are people out there who could have done 10 times the amount of work I have and still not be where I am today.”

But being good looking is only one part of the equation. The rest, he says, really depends on how much one wants it, and how hard one is willing to work. “There will always be someone else who is younger or better looking or has a fitter body than you,” he muses. “So you have to always think of how to work the opportunities you’ve been given to play to your own strengths.”

Kaufmann has been engaged by international fashion brands such as Ralph Lauren, Hugo Boss and Louis Vuitton to create creative content for them. To him, it is akin to how a salesperson sells a product in the store, or an engineer thinks of ways to design the best cars.