Lights, Action

A Swiss Super-lab Says It Has Put The World’s Most Potent Anti-pigmentation Ingredient In A Jar: Intense Illumination For All Ages. Hype, Just Like Before? Tracey Withers Shines A Light

- Tracey Withers

ANYTIME anyone comes at me with a skin cream worth $895, I’m going to have questions. But first I’m going to want it all over my face. So now the esteemed Swiss lab of La Prairie has announced White Caviar Crème Extraordinaire, an intensively luxe crème moisturiser, billing it the most powerful pigmentation eraser on the market, I’m putting in a call to the Sydney HQ. The latte-coloured and intervention-resistant ‘truckie tan’ that splotches up the right side of my face, right where UV blasts through my driver’s side window, and I have been promised miracles before. I’m going to need a face- (mine) to-fingers (hers) meeting with Belinda Besant, the training manager who teaches La Prairie facialists how to put jar-trapped science into action. I’m all ready, a headband holding my fringe back, Belinda. Show me the money.

“We’re not just taking on the surface level of pigmentation,” Besant says, setting up for the mini facial you can get at department store booths. “The new ingredient only in Crème Extraordinaire, Lumidose, is the most powerful active we have for stopping melanin pigment, which becomes age spots, down in the cell where it’s made.”