Our guilty lunchtime habit Matchesfashion.com thinks it knows what the future of luxury shopping looks like and its asmuch about community and collaboration as cash transactions.JAMIE HUCKBODY enters 5 Carlos Place.
There’s a revolution happening in Mayfair. Just down the road from Balenciaga and right opposite The Connaught hotel (where personal butlers are provided as part of the stealth-wealth service), it is a revolution that is unfolding discreetly, behind the polite facade of an Edwardian town house: No. 5 Carlos Place. The protagonist? Matchesfashion.com, the luxury retailer whose website alone attracts some 100 million visitors a year, from more than 170 countries, and which drives 95 per cent of all the company’s sales.
“We have always wanted to combine the very best of both physical and digital shopping experiences under one roof, and that’s exactly what we have achieved with 5 Carlos Place,” says Ulric Jerome, the Paris-born CEO of Matchesfashion.com, with more than a soupçon of pride. “And so, a year and a half ago we decided it was time to find a permanent home, a symbolic, well-located space where we could personally interact with our customers while offering the choice and convenience that comes with digital.”
Fast-forward some 18 months and fashion’s best kept secret is open for business: a seamless fusion of product (carefully edited from more than 450 designers/brands), digital content and smart tech with consumer events and broadcasting. “The door here is always open,” Jerome continues. “You walk into the space and you really feel like you’re at home. It’s beautiful. And the technology is not in your face.”
هذه القصة مأخوذة من طبعة November 2018 من Harper's Bazaar Australia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة November 2018 من Harper's Bazaar Australia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Grounded In Gotham
As she acclimatises to life under lockdown in her adopted city, model Victoria Lee reflects on fear, family and the fortitude of New Yorkers
Woman Of Influence Ingrid Weir
With a knack for elevating creative yet quotidian spaces and a love of bringing people together, the interior designer is crafting a sense of community among young artists.
CODE of HONOUR
At Chanel’s latest Métiers d’art showing, house alums Vanessa Paradis and daughter Lily-Rose Depp reflect on the red-carpet alchemy of Coco’s beloved bow, chain, camellia and ear of wheat.
Stillness in time
Acclaimed Australian fashion designer Collette Dinnigan’s new life in Italy has been a slowing down of sorts — but now, with coronavirus containment measures in play, life inside the walls of her 500-year-old farmhouse in Puglia has taken on a different cast, she writes
In the BAG
Aussie expat Vanissa Antonious from cult footwear brand Neous on going solo and stepping up her accessory offering.
uncut GEMMA
Forging her own path while paying it forward to the next generation, actor Gemma Chan is the (very worthy) recipient of the 2020 Women In Film Max Mara Face of the Future Award. She reflects on fashion, the Crazy Rich Asians phenomenon and red-carpet alter egos with Eugenie Kelly
THE TIME IS NOW
Esse Studios founder Charlotte Hicks’s slow-fashion model may just blaze a trail for the industry’s new normal. She talks less is more with Katrina Israel
COUPLES' THERAPY
Brooke Le Poer Trench ruminates on the trials and tribulations of too much time together
CALM IN A CRISIS
Caroline Welch was a busy woman who wrote a book on mindfulness for other busy women. Now, in the midst of a worldwide pandemic, she has started to take her own advice
ACCIDENTALLY RETIRED
As we settle into the new normal of lockdown, Kirstie Clements finds a silver lining in the excuse to slow down and sample the low-adrenaline lifestyle of chocolate digestives, board games and dressing down for dinner
