<div style="page-break-before:always; page-break-after:always">Hablar de moda mexicana no es una tarea sencilla, a pesar de ser un sector sumamente joven que pr&aacute;c-ticamente hemos visto &lsquo;florecer&rsquo; en este milenio, la velocidad y el dinamismo que han definido el de-sarrollo de la misma en nuestro pa&iacute;s en las &uacute;ltimas dos d&eacute;cadas le han permitido fijar los cimientos de una industria que poco a poco comienza a ser m&aacute;s especializada, competitiva y s&oacute;lida. Es un hecho que la identidad de la moda nacional es compleja y se construye a partir de experiencias, visiones y narrativas tan diversas, como los contextos y las realidades que viven sus creadores y consumidores. A un a&ntilde;o y medio de la llegada de la pandemia de COVID-19, el mundo ha cambiado y nosotros con &eacute;l, han sido meses en los que hemos tenido que parar en seco para reconsiderar, incluso, nuestra propia existencia. El ritmo fren&eacute;tico en el que hemos producido, comunicado y consumido moda durante los &uacute;ltimos a&ntilde;os est&aacute; siendo cuestionado no s&oacute;lo por los consumidores, sino por sus propios creadores. A pocos meses de finalizar el 2021, la resiliencia y la adaptaci&oacute;n al cambio han sido clave para sobrevivir en un ambiente de crisis en donde predomina la hostilidad y la incertidumbre. En su mayor&iacute;a, los profesionales de la moda mexicana no s&oacute;lo han demostrado flexibilidad y fortaleza al ser parte de una industria colapsada por la crisis sanitaria, sino que han evolucionado hacia una versi&oacute;n renovada de s&iacute; mismos, abri&eacute;ndose a nuevas oportunidades. Hoy d&iacute;a la moda mexicana se muestra m&aacute;s interesante y plural, generando di&aacute;logos en donde existen espacios para la cr&iacute;tica y la reflexi&oacute;n. M&aacute;s que datos duros y respuestas r&aacute;pidas, nos encontramos en un momento en el que debemos ser emp&aacute;ticos y entender que ya no hay f&oacute;rmulas generales; cada persona, proyecto y negocio tienen su propia historia, su tiempo y su trayecto. Tenemos que profundizar y cuestionarnos todo: &iquest;qui&eacute;nes somos?, &iquest;qu&eacute; hacemos?, &iquest;por qu&eacute; y para qu&eacute; lo hacemos? Es cierto, nos falta un largo camino para consolidarnos como industria y como comunidad, pero seguimos avanzando aun en la adversidad. Necesitamos mantener un en foque disruptivo que cambie paradigmas y esto nos lleve a una (r)voluci&oacute;n. No pensemos en volver a la &lsquo;normalidad&rsquo;, sino en modificar lo que por mucho tiempo entendimos como &lsquo;normal&rsquo;. En el 2021 el panorama de la moda en M&eacute;xico tal vez est&eacute; repleto de inc&oacute;gnitas y retos, pero el talento, la creatividad, la curiosidad y la autenticidad de quienes la integran resuenan de manera m&aacute;s clara y fuerte dentro y fuera de nuestras fronteras. La moda mexicana, finalmente, comienza a tener una narrativa abierta y diversa, resultado de la mezcla de historias, discursos, rostros y propuestas que conjugan nuestro pasado, presente y futuro. La moda mexicana es de todos.DISTORTED Cuestionar la realidad por medio de la distorsi&oacute;n &oacute;ptica es la inspiraci&oacute;n detr&aacute;s de la colecci&oacute;n debut de la joven dise&ntilde;adora Sof&iacute;a Z&uacute;&ntilde;iga con su firma Distorted.<div style="page-break-before:always; page-break-after:always"><img src="https://magarticles.magzter.com/articles/7560/738250/61406d8435167/1631612115249.jpg" owidth=556 oheight=802" width="300" /><div style="page-break-before:always; page-break-after:always">UNKNOWN PROJECT COLLECTIVE Productos de alta calidad y sustentables, deconstrucci&oacute;n y construcci&oacute;n sin g&eacute;neros, son los principios rectores de la firma de streetwear Unkown Project Collective,fundada en el a&ntilde;o 2018.<img src="https://magarticles.magzter.com/articles/7560/738250/61406d8435167/1631612178408.jpg" owidth=488 oheight=689" width="300" /><div style="page-break-before:always; page-break-after:always">SOMOS COMUNIDAD Muchos han sido los creativos y emprendedores que a lo largo de las d&eacute;cadas con su extraordinario talento e incansable trabajo han abierto puertas para que hoy hablemos de una industria de la moda en M&eacute;xico. Julia y Renata Franco son el mejor ejemplo de trascendencia y vigencia con 25 a&ntilde;os de trayectoria en el dise&ntilde;o de moda. Las hermanas Franco vivieron muy de cerca el inicio de la pandemia cuando Julia fue uno de los primeros casos de COVID-19 el a&ntilde;o pasado; miedo, incertidumbre y desinformaci&oacute;n fue lo que experimentaron personalmente. Durante tres meses cerraron su taller y tienda en Guadalajara debido al confinamiento, un hecho que las oblig&oacute; a cambiar por completo sus estrategias de ventas y su din&aacute;mica de trabajo para mantener vivo su negocio y evitar el despido de empleados. Un &lsquo;reset&rsquo; total no s&oacute;lo para Julia y Renata, sino para todos los profesionales de la moda en M&eacute;xico; con la pandemia tambi&eacute;n lleg&oacute; una nueva manera de hacer y entender la moda que a&uacute;n seguimos explorando. Ha sido un proceso largo y exhaustivo que se ha modificado con los meses, tal como comenta la dupla de dise&ntilde;adoras: &ldquo;Empezamos a vender de manera directa con las clientas, una especie de personal shopper. As&iacute; fue como fuimos produciendo la ropa que vend&iacute;amos sin generar sobrantes, lo cual es ben&eacute;fico para el planeta. Adem&aacute;s, el estilo de ropa que hacemos se adapt&oacute; muy bien al cambio y al discurso de que la ropa debe de ser para cualquier momento y que la comodidad es primordial&rdquo;. La manera tradicional de presentar sus colecciones por medio de grandes desfiles -que inclu&iacute;an m&uacute;sicos en vivo y hasta 400 invitados- pas&oacute; al formato digital para la temporada Primavera/Verano 2021 en alianza con Mercedes-Benz Fashion Week M&eacute;xico, video que dispone de poco m&aacute;s de 160 mil reproducciones en YouTube. Una din&aacute;mica de &lsquo;supervivencia&rsquo; similar fue la implementada por Francisco Cancino, quien, tras lanzar su firma hom&oacute;nima en el 2019, enfrent&oacute; en el 2020 un a&ntilde;o de muchas dudas, &ldquo;empezamos a pensar en el confort y la ligereza, bajamos nuestros precios y nos adaptamos a lo que ocurr&iacute;a. Desarrollamos gran contacto con los clientes, que compraron con toda la conciencia de ayudar a las marcas que les gustan y as&iacute; mantenernos vivos&rdquo;. Para Guillermo Fonseca, cr&iacute;tico de moda y creador digital, m&aacute;s que una ruptura la pandemia ocasion&oacute; un regreso &ldquo;a lo nuestro&rdquo; y propici&oacute; una evoluci&oacute;n, &ldquo;nos estamos cuestionando qu&eacute; es la moda nacional en un pa&iacute;s tan grande como M&eacute;xico, despu&eacute;s de mucho tiempo de querer hacer copy paste de la industria del lujo internacional. Finalmente, entendemos que la moda en M&eacute;xico se consume de manera distinta y no necesariamente tiene que ser lujo. Las conversaciones culturales son las que est&aacute;n marcando la pauta, el futuro se encuentra en el poder como comunidad y los procesos colaborativos&rdquo;.<img src="https://magarticles.magzter.com/articles/7560/738250/61406d8435167/1631612178776.jpg" owidth=233 oheight=342" width="300" /><div style="page-break-before:always; page-break-after:always">LIBERAL YOUTH MINISTRY Para la temporada Primavera/ Verano 2022 la firma tapat&iacute;a Liberal Youth Ministry introduce su nueva l&iacute;nea femenina Dream Baby!, que fue presentada el pasado mes de julio en el showroom de Dover Street Market Par&iacute;s.<img src="https://magarticles.magzter.com/articles/7560/738250/61406d8435167/1631612178624.jpg" owidth=485 oheight=727" width="300" /><div style="page-break-before:always; page-break-after:always">FRANCISCO CANCINO &ldquo;La domesticaci&oacute;n del fuego&rdquo; es el nombre de la m&aacute;s reciente entrega de Francisco Cancino, en donde el dise&ntilde;ador chiapaneco se replantea los principios de nuestra identidad.<img src="https://magarticles.magzter.com/articles/7560/738250/61406d8435167/1631612241037.jpg" owidth=780 oheight=1101" width="300" />JULIA Y RENATA La top mexicana Krini Hern&aacute;ndez usando un total look de la colecci&oacute;n Primavera/Verano 2021 de Julia y Renata.<div style="page-break-before:always; page-break-after:always">EL FUTURO ES DE TODOS Adem&aacute;s de sumar esfuerzos y colaborar, la moda en M&eacute;xico apuesta por nuevas narrativas y plataformas que no se limitan a los modelos tradicionales y que est&aacute;n rompiendo patrones. Proyectos que han alcanzado &eacute;xito global, como las firmas Barrag&aacute;n o Liberal Youth Ministry, m&aacute;s que renovar la identidad de la moda mexicana, la confrontan. &ldquo;El concepto de &lsquo;mexicanidad&rsquo; o nacionalidad es algo que no est&aacute; dentro de m&iacute;, considero que esto te aferra y te amarra a algo. S&oacute;lo nos enfocamos en crear cosas que vienen desde lo m&aacute;s profundo de nuestro ser&rdquo;, menciona Antonio Zaragoza, quien, junto a su esposa Kenia Filippini, est&aacute;n al frente de la firma mexicana de streetwear Liberal Youth Ministry, que es comercializada a nivel mundial por Comme des Gar&ccedil;ons. Otro elemento imperante en el futuro de la moda es la sustentabilidad, algo que resulta imprescindible para una nueva generaci&oacute;n de creadores, con firmas como Mar&iacute;a Ponce, Blobb, Pompi Garc&iacute;a, Unknown Project Collective, N&auml;m, Eilean Brand y Distorted. Para Sof&iacute;a Z&uacute;&ntilde;iga, graduarse y lanzar la colecci&oacute;n debut de su marca Distorted en plena pandemia, no s&oacute;lo signific&oacute; un reto, sino la oportunidad de replantearse el prop&oacute;sito de su porvenir profesional, &ldquo;el futuro de la moda es sostenible y enfocado al slow fashion, los dise&ntilde;adores somos cada vez m&aacute;s conscientes de los problemas que el fast fashion ha creado y queremos hacer las cosas de otra manera&rdquo;. Una visi&oacute;n que comparte la marca Unkown Project Collective, fundada en el a&ntilde;o 2018 por Jos&eacute; Antonio Mu&ntilde;oz, una empresa socialmente responsable y de bajo impacto ambiental que produce ropa y accesorios genderless con materiales como mezclilla y algod&oacute;n reciclados, cierres y botones libres de plomo y n&iacute;quel, tintes org&aacute;nicos y piel de nopal. Para Mu&ntilde;oz, si bien la pandemia signific&oacute; una ca&iacute;da en las ventas, tambi&eacute;n tuvo un impacto positivo en la manera en que se consume moda actualmente, &ldquo;la gente ha tomado m&aacute;s conciencia y se cuestionan d&oacute;nde compran su ropa, a qui&eacute;n se la compran y que s&iacute; exista una maquila justa. A&uacute;n falta mucha educaci&oacute;n y cultura al respecto, pero va creciendo&rdquo;. En el 2021 la moda mexicana posee voces y visiones discordantes, pero que tienen como punto de encuentro el amor, la pasi&oacute;n y la esperanza por la moda y, m&aacute;s importante a&uacute;n, por M&eacute;xico.

LA (R)EVOLUCI&Oacute;N DE LA MODA MEXICANA

English

Spanish(español)

Bengali(বাঙালি)

Gujarati(ગુજરાતી)

Hindi(हिन्दी)

Malayalam(മലയാളം)

Tamil(தமிழ்)

Telugu(తెలుగు)

Harper's Bazaar en Español

BAZAAR PERFUMES

Erosión de la tierra y FRAGILIDAD DE LA MEMORIA

Up close & PERSONAL

Habitar el TIEMPO

RECUERDOS DE DEAUVILLE

El centenario de un ICON DE LA ESCRITURA

El arte de reinventar A UN ICONO

Genialidad y VANGUARDIA

Presente y futuro de la moda

Cambiar para prosperar

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