HOW-TO WHAT JEWELLERY RETAILERS TEACH THEIR SALES STAFF?

Your sales staff is the most important asset to your store. From the time a client walks in to the moment they make a purchase and walk out, the fate of your business lies in the hands of efficient sales staff. From hiring the right staff, to training and teaching them the right values, here’s how jewellers are equipping their sales staff to handle the toughest of clients

- R Sugandha

Lethal airborne viruses and rising gold prices are all adding to the mountain of challenges that the industry is facing. Sales personnel in the jewellery business along with their employers seem to be reeling under the pressure. Real gold and diamond jewellery are considered a must-buy for every family wedding in India. From the birth of a child, till his or her wedding day, gold has held its sway over most Indian households, across the planet. Devising the right sales strategies for this business is a daunting task.

Striking a fine balance between persona and knowledge