As you walk into Khimji Jewellers flagship store, at 621 Janpath in Bhubaneswar, you cannot help but notice the signage with the gorgeous Yami Gautam and the bold facade. The 22,000 square feet store is brightly lit and well laid out. The ground floor retails silver jewellery, artefacts and other affordable products that customers usually purchase for the purpose of gifting. As you go higher up the floors, the sections are divided into gold, diamonds and platinum jewellery. Khimji also retails a handful of luxury watch brands from the Swatch group such as Rado, Longines and Tissot. Apart from this, Khimji also retails fashion and lifestyle watch brands like Seiko, Citizen and Fossil Group brands. Prominent space has been allotted for display and branding of international brands such as Swarovski, Forevermark, PGI and Montblanc.
Then & Now
The Khimjis were jewellers that catered to the Royalty. Baripada was the main city of the princely state of Mayurbhanj. The business enterprise was established in the year 1936 in Baripada by Khimji Dayabhai. In 1982, Kishore Khimji came from Mumbai after completion of CA and opened the first jewellery showroom in Bhubaneswar. The Khimji jewellery business today comprises of ‘Khimji Jewellers since 1936’.
A New Beginning
Mitesh Khimji likes to call himself an accidental jeweller. When the group split, he was based in Bhubaneswar where he had completed his graduation followed by MBA. His interest lay elsewhere and he was making good money in mining transport. Dinesh Khimji, his father had joined hands with his younger brother Kishore Khimji. Mitesh’s brother Sumeet Khimji is actively involved in the business. While Mitesh drives the Marketing, Finance, HR and admin functions, Sumeet handles merchandise, store operations and other activities.
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