!['The Whole World Has Joined A Self-Help Cult And Won't Shut Up About It'](https://cdn.magzter.com/1398843867/1649145791/articles/625661fcc3279/Social-Media.jpg)
On TikTok, a new breed of femininity is brewing. “That Girl” wakes up before sunrise every morning. She sets off on a morning run – or yoga routine – and brews herself a beautiful iced coffee immediately after. Her workspace is flawlessly organised and categorised, stocked with plenty of neatly-kept journals. Also, “That Girl” happens to be effortlessly, and naturally, beautiful.
#ThatGirl is a trend that has been taking social media, particularly TikTok, by storm. It supposedly describes the perfect archetype for a healthy lifestyle, one which will ostensibly lead the viewer – who is often presumed to be female – to become the “best version” of herself. At first, all of these attributes seem to be good things. But experts say that the trend sets unrealistic, and sometimes toxic, standards.
Digital anthropologist Dr Crystal Abidin specialises in the study of online communities and influencer cultures. Despite #thatgirl’s inspirational veneer, Dr Abidin thinks that the trend is “an idealised way of packaging femininity, clouded in the language of wholesome wellness”.
“I think #thatgirl as a trend is not primarily of a healthy lifestyle and wellness, it’s actually primarily about middle classness,” says Dr Abidin. “If you think about the type of consumption [on show]... That particular sort of femininity is a middle-class femininity.”
This story is from the April 2022 edition of L'OFFICIEL Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2022 edition of L'OFFICIEL Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
![Fragments Of Eternity](https://reseuro.magzter.com/100x125/articles/6272/1783821/_lrnSzd7k1722596330359/crp_FRAGMENTS-OF-ETERNITY.jpg)
Fragments Of Eternity
Bulgari's Aeterna High Jewellery collection leads 140 years of creativity and craftsmanship to the modern day
![Object Of Desire](https://reseuro.magzter.com/100x125/articles/6272/1783821/gSpepAibX1722597729189/crp_OBJECT-OF-DESIRE.jpg)
Object Of Desire
Guerlain's newly reinvented Rouge G lipstick adds Parisian charm to everyday glamour
![Day & Night](https://reseuro.magzter.com/100x125/articles/6272/1783821/eE50E59j71722599091941/DAY-NIGHT.jpg)
Day & Night
Van Cleef & Arpels tells an enchanting tale of dawn and dusk in a pair of kaleidoscopic tableaux dedicated to nature.
![KERING FOR THE FUTURE](https://reseuro.magzter.com/100x125/articles/6272/1783821/9v-AtLp0t1722598562301/KERING-FOR-THE-FUTURE.jpg)
KERING FOR THE FUTURE
Sustainability seems like a pipe dream, but as the effects of climate change become increasingly apparent, it is a reality all businesses must face, including fashion. To understand exactly what this entails, we spoke with Marie-Claire Daveu, Kering's Chief Sustainability and Institutional Affairs Officer. She is an ardent champion of the subject matter - powerful, charismatic, and tirelessly fighting for radical change
![WHOLE AGAIN](https://reseuro.magzter.com/100x125/articles/6272/1783821/mtEDW4nVr1722598272006/WHOLE-AGAIN.jpg)
WHOLE AGAIN
What would you pick in your modern quest for wellness? Forest bathing in land-scarce Singapore, a gym that brings fitness and art together, or the ancient practice of sound bathing for healing and recalibration
![Love, DAVIKA](https://reseuro.magzter.com/100x125/articles/6272/1783821/__KoC4m3A1722598067846/LOVE-DAVIKA.jpg)
Love, DAVIKA
Finding inspiration all around with Davika Hoorne, in the heart of London, isn't a difficult task at all. The Thai superstar is dressed in minimalist yet romantic Fall/Winter 2024 looks from Gucci much like her multilayered nature, the collection juxtaposes sharp cuts and sophistication with design details that are flirty and feminine serious -
![TRENDSET HER](https://reseuro.magzter.com/100x125/articles/6272/1783821/FAaili8jK1722597380542/TRENDSET-HER.jpg)
TRENDSET HER
We speak to two of beauty's trailblazers, Charlotte Tilbury and Liah Yoo, about their community, journey with beauty and respective brands
![PRECIOUS MATTERS](https://reseuro.magzter.com/100x125/articles/6272/1783821/iAmg9lXrj1722596603822/PRECIOUS-MATTERS.jpg)
PRECIOUS MATTERS
Meet entrepreneur and Chow Tai Fook Jewellery's Vice-chairman Sonia Cheng, who is perpetuating heritage and Chinese craftsmanship as pillars of the almost century-old jewellery brand for the next generation
![Bountiful BLESSINGS](https://reseuro.magzter.com/100x125/articles/6272/1783821/Clt1p62qe1722596512303/BOUNTIFUL-BLESSINGS.jpg)
Bountiful BLESSINGS
Deftly blending Chinese culture, exquisite craftsmanship and contemporary design, Chow Tai Fook Jewellery's latest CTF Rouge Collection expresses passionate red and the auspicious Chinese symbol for good fortune with clean lines and graphic forms
![BLACK BEAUTIES](https://reseuro.magzter.com/100x125/articles/6272/1783821/-z3MmBoiY1722596250959/BLACK-BEAUTIES.jpg)
BLACK BEAUTIES
Presented in ceramic for the first time, the Bell & Ross BR 05 levels up its contemporary cool