Italian Made

The fashion label Ermanno Scervino founded in 2000, marries creative origination with Italian craftsmanship to produce its exquisite collection.

- Aakanksha Jain

The name has become symbolic with international style and tailor-made Italian quality. The Italian luxury design house range includes Ermanno Scervino Women’s collection, Men’s collection, Junior collection, Street collection, and Lingerie and Beachwear. Ermanno Scervino is a brand that believes in an effortless amalgamation of impeccable Italian designs with timeless yet statement pieces. In an exclusive interview with L’Officiel India, Ermanno Scervino discusses the intellectual and conceptual Italian approach.

How would you describe your signature style?

As a couture-à-porter, which means ready to wear, designed and handcrafted for women with the same techniques of haute couture. I design clothes for a free, strong, emancipated and independent woman, who likes to mix mannish and ultra-feminine items to create her own, personal style. I aim to enhance the wearer’s personality, and not to overwhelm it. I’m at the service of female beauty, and perhaps that’s what women appreciate the most in my creations.

What according to you is the favorite part of being a fashion designer?

It’s the job I dreamt doing since I was a child, so I like all of it. I love the creative part when it comes to pick the best materials and to arrange them with the most innovative artisanal techniques. And, of course, I love to see a celebrity walking down a red carpet wearing one of my creations. Sure, there are difficult moments as well. Today, we are required to propose a new collection every six months, so we need to work really fast, while creativity and quality should actually need more time. But balancing all the pros and cons, I can affirm that there is no other job I would prefer, to this one.

The designs you create are well skilled and extraordinary. What inspires you while creating such designs?