From the time I fell in love with fashion watching FashionTV on one of the obscure channels on television, I knew that it was a world of grandeur only a few are allowed to enter. But there was always a way to be indirectly be a part of it. Buying your first designer clothing was a way for you to feel that power, as if blessed by the fashion gods when in fact it, it was the mighty capitalists who exploited your weakness. This is the arena of fashion juggernauts; from luxury brands Louis Vuitton and Saint Laurent to fast fashion pioneers Uniqlo and Zara. They built a veritable Cave of Wonders, where the latest season’s runway becomes the object of all our desires. While fashion brought forth some of the most gifted and iconic creatives of our time, it has also evolved into a capitalist machinery where fast production was the name of the game. You are playing with death if you do not keep up. The high speed chase to the next big thing was unstoppable until this year when the pandemic happened.
This story is from the September 2020 edition of MEGA.
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This story is from the September 2020 edition of MEGA.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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