It sounds idyllic: escaping to a cabin in the woods to crochet by a fire, sipping herbal tea made from foraged rasp-berry leaves and eating oven-fresh sourdough. Welcome to cottagecore: the TikTok hashtag, social media movement and way of life that embraces a romanticised cottage aesthetic trademarked by wholesome pottery crafts, baked treats, wispy fringes and prairie dresses. It is not to be confused with grandmacore (baking cherry pie wearing a vintage apron with a rescue cat at your feet) or fairly core (cleansing your crystals in an enchanted field filled with mushroom figurines).
The off-grid-but-make-it-cute trend began in 2018, grew on Tumblr, and blossomed like a daisy flower crown on TikTok this year. The cottagecore hashtag has garnered more than 3.9 billion views (and counting) on TikTok and there has been a 541 per cent increase in likes of cottagecore content on Tumblr since the beginning of COVID. But it really hit the mainstream in late July when Taylor Swift dropped her folklore album, which saw her frolicking in the woods cosy in an oversized knit and au naturel curly fringe. Overnight, she was crowned the “Cottagecore Queen”. Always up for a challenge, I decided to have a crack at the title.
Away from the ring lights of TikTok, I set out to discover the true meaning of cottagecore. Spoiler alert: the reality involves more bird shit, dirt and frustrated swearing at knitting needles than social media would have you believe. I asked cottagecore pioneer Jesca Her, who has more than 250,000 followers and four million likes on TikTok, to explain the trend to me in layman’s terms and she defined it as: “Living peacefully, taking things slow and curating a cosy space of your own where you can relax, drink a cup of tea, knit yourself some socks and bake your own bread.”
This story is from the November 2020 edition of Marie Claire Australia.
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This story is from the November 2020 edition of Marie Claire Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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