If anyone still doubts that clean beauty is here to stay, just look at Nude by Nature, which recently notched up a decade of winning hearts.
When a company is selling one of its key products every 77 seconds, you know it must be good. But could it also be good for you? After more than a decade at the top, Aussie natural make-up brand Nude by Nature has proven clean beauty has a permanent place in our make-up bags.
When it started out in Sydney, Nude by Nature was a capsule collection of three mineral foundations, a bronzer, a finishing veil, and a make-up brush.
“[Women] were becoming more conscious of their health, lifestyle and environmental choices,” recalls Mark Thompson, the company’s CEO.
This was before clean beauty was in our everyday lexicon, and well before natural alternatives to the mainstream were readily available.
This story is from the May 2019 edition of Marie Claire Australia.
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This story is from the May 2019 edition of Marie Claire Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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