A quiet achiever adored by those in the know, Rationale is having its moment in the limelight. Sally Hunwick discovers why this Australian skincare brand boasts such a loyal (if discreet) following
It almost doesn’t matter now that he’s the most bankable star in Hollywood, but George Clooney once lamented his “13- year overnight success story”. It’s true – fame didn’t come to the actor with his first role. Having said that, Clooney was never going to be a flash in the pan.
The same might be said for Richard Parker and his adored skincare brand, Rationale. Celebrating 25 years in business, it’s fair to say that Rationale has been a quiet achiever. After launching with little fanfare in 1992, this cult-followed company’s upward trajectory has been almost entirely under the radar. And that’s just how Parker likes it.
Preferring to partner with leading dermatologists and plastic surgeons rather than department stores, Rationale has attracted a slew of high-profile devotees (think A-list actors, models and socialites) who enjoy keeping this skin secret all to themselves.
This story is from the March 2018 edition of Marie Claire Australia.
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This story is from the March 2018 edition of Marie Claire Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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