WE NEED TO TALK ABOUT. . . MUM BODS

In her new book on womanhood, the British writer calls for a female equivalent of the dad bod. We vote yes

When I was a teenager in the 1980s, the bum everyone gunned for was, essentially, the Invisi-bum. Anything bigger than two boiled eggs in your back pocket was seen as something to despair over – every aerobics video showed some woman with a flammably dry perm wielding the kind of micro-bum you could fit in a cup.

And then: the Kardashians. We could spend the rest of our lives analysing the exact societal pros and cons of the Kardashians becoming the most influential women on earth – is spending 18 seasons of a reality TV show crying into gigantic salads good or bad for women? – but one thing we can absolutely credit them for is the rise of the Big Bum Empire.