Reality Bytes
NYLON|February 2017

Google Daydream is a mobile-phone virtual reality system. Could it also be a fashion game changer?

Faran Krentcil
Reality Bytes

Imagine sitting front row at Rag & Bone’s spring runway show in New York. You’re perched between YSL muse Staz Lindes and NYLON fashion director J. Errico. As the clothes breeze by, you’re so close you can see every detail, from the opening look’s silver zippers to the models’ nude lip gloss. Radiohead’s OK Computer thumps from the speakers as lasers dance to a beat on the ceiling, a trick by the London tech collective TEM. After the final outfit—a moody pinstripe suit—stomps by, designer Marcus Wainwright takes his bow, and everybody claps. (OK, everybody Instagrams, but that’s the postmodern version of applause, yes?) You all get up to leave. As the other showgoers head for the crowded exit, you remove your virtual reality headset and decide it’s time to put on some pants and get coffee. May be you’re in Austin or Boston or Barcelona. It doesn’t really matter, because with Rag & Bone’s spring 2017 show, you can experience it anywhere—as long as you’re hooked up.

This story is from the February 2017 edition of NYLON.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the February 2017 edition of NYLON.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM NYLONView All
From Bedroom Blogger To Media Mogul
NYLON

From Bedroom Blogger To Media Mogul

From bedroom blogger to media mogul, Michelle Phan is not only on fleek - girl is on fire. 

time-read
10+ mins  |
February 2016
Sound Check With DJ Mia Moretti
NYLON

Sound Check With DJ Mia Moretti

Mia Moretti is making noise on the path to legendary DJ stardom.

time-read
3 mins  |
February 2016
Keke Palmer Is Hitting All Of The Right Notes
NYLON

Keke Palmer Is Hitting All Of The Right Notes

With a groundbreaking role in Grease: Live as the latest addition to an ever-growing resume, Keke Palmer is striking all the right notes.

time-read
3 mins  |
February 2016
Fandom Is Forever, But Today It's A Whole New Game
NYLON

Fandom Is Forever, But Today It's A Whole New Game

Fandom is forever, but today it's a whole new game.

time-read
9 mins  |
February 2016
With A Hit Show & Killer Voice, Serayah Is Building An Empire
NYLON

With A Hit Show & Killer Voice, Serayah Is Building An Empire

With a hit TV show, a killer voice, and membership in Taylor Swift's squad, Serayah is absolutely unstoppable. 

time-read
3 mins  |
March 2016
Nicki Minaj - Hustle & Glow
NYLON

Nicki Minaj - Hustle & Glow

Sitting pretty on the double-platinum success of The Pinkprint, rap queen Nicki Minaj is now giving acting and executive producing a whirl.  

time-read
10+ mins  |
April 2016
Elijah Wood Has His Eyes On The Prize
NYLON

Elijah Wood Has His Eyes On The Prize

Actor-producer-DJ Elijah Wood may be on of the busiest guys in Hollywood, but he always has time to stop and listen to the music. 

time-read
4 mins  |
April 2016
Sophie Turner Has the X Factor
NYLON

Sophie Turner Has the X Factor

Game of Thrones star Sophie Turner gets her superhero on.

time-read
4 mins  |
May 2016
Girl On the Rise - Bille Lourd
NYLON

Girl On the Rise - Bille Lourd

She's crazy-funny, crushing it in some very cool roles, and happens to be Princess Leia's daughter-can she be our best friend?

time-read
4 mins  |
May 2016
Boarding House
NYLON

Boarding House

Dani Stahl Takes a Tour of the Wintry World of Burton.

time-read
3 mins  |
November 2016