How did the idea of introducing a beer brand occur to you when there were already other established beer brands present in the market?
The idea of starting Medusa brewed in 2017 when I started a food and drinks café. As the growing demand for alcoholic beverages is mainly attributed to the huge young population base and their increasing alcohol consumption, Medusa came up with the idea to provide pocket-friendly beverages to the youth. We founded Medusa Beveragesin April 2017 and began its operations in January 2018. While the brand made a turnover of Rs 70 crore in 2018, it clocked Rs 150 crore in the upcoming years, clearly showcasing that there was a huge demand for craft beer across the country.
How has been your journey as a beerpreneur so far?
This story is from the December 2021 edition of TMM.
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This story is from the December 2021 edition of TMM.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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