SamanthaKipury, the Managing Director of Carat, speaks toANDANJEWOBANDAabout her job and building Carat from the ground up to one of the most leading agencies in Kenya.
Growing up I always thought I would get into teaching like my mom but I ended up taking a marketing course at the Monash University, South Africa instead. Marketing fascinated me because of the ability to create brands that add value to lives. The only problem is that I get bored quite easily so focusing on just one brand or product gets quite tedious over time. So after school I decided to get into advertising. I wanted to focus on consumers and to understand how they think. I started working at Carat (the front facing side of Dentsu Aegis Network, a multinational media and digital marketing communications company) in 2009. The best thing about advertising is that you can work on a winning car strategy in the morning and a new alcohol brand launch in the afternoon. The pressure is intense but forces you to learn and grow.
This story is from the August 2018 edition of TRUE LOVE Magazine East Africa.
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This story is from the August 2018 edition of TRUE LOVE Magazine East Africa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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