On May 24, Gucci’s Alessandro Michele took to Instagram to contemplate the way the world did things—and lay out his vision for Gucci—in a post titled Appunti dal Silenzio (‘Notes from the Silence’). Translated into con-crete action, he announced that the brand would be doing away with “the worn-out ritual of seasonalities” and present just two shows a year.
For decades, organised fashion has been built around the concept of seasons. Spring/ summer and autumn/winter, where shows take place in September and March respectively and deliveries happen six months later, have been the pivot on which clothes are made, stores stock up and fashion publications plan their editorials.
Then, in mid-March, the world went into lockdown due to the COVID-19 pandemic, leading to supply chain disruptions, loss of revenue and the threat of surplus inventory. Several smaller fashion labels shut shop. Cumulatively, this has been spurring a rethink on the established way of doing things—notably, the fashion seasons.
How relevant, or not, is the concept of season in fashion now? We asked five industry experts—across fashion publishing, design, sustainability, and retail—to weigh in.
Michael Kors
designer
On brand Michael Kors and seasonless fashion
Bu hikaye VOGUE India dergisinin August 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye VOGUE India dergisinin August 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Breathe In, Breathe Out
A powerful tool to help you master your nervous system or another biohacking buzzword? SIMONE DHONDY explores the inhalations and exhalations of breathwork
Red Pill, Blue Pill
India's nutraceutical industry is booming thanks to advanced technology, distrust of the medical system and rising vanity. With multivitamins becoming purer and more effective, NIDHI GUPTA finds out if supplements have become the new serum
Sign of the times
No longer do you need to have an answer to, \"What is the significance of this?\" when people point to your new tattoo. ARMAN KHAN discovers that everything is on the table when you get inked temporarily
Return to form
Watching the world's most elite athletes deliver the best performances of their careers rekindled SONAKSHI SHARMA's own love for sports
Dimple, All Day
YOU MAY HAVE WATCHED HER ON THE BIG SCREEN FOR OVER FIVE DECADES, BUT DON'T MAKE THE MISTAKE OF ASSUMING THAT YOU KNOW DIMPLE KAPADIA.
MUSIC, TAKE CONTROL
As someone who had always sought safety in numbers, ALIZA FATMA often wondered what her own company would feel like. The answer arrived unexpectedly when she attended her first-ever music festival, one of the largest in the world, all alone
Let it grow
When we think of hardworking farmers toiling in India's scorching heat, we often think of men, the sweat on their brow, the sinews in their arms. JYOTI KUMARI speaks to four women who are championing the invisible female labour that keeps these fields running
YOU'LL NEVER WALK ALONE
When armless archer Sheetal Devi set her sights on the Paralympic Games this year, she knew she had a tough journey ahead of her. Luckily, her mother was with her every step of the way.
Beauty and the feast
The appeal of Indian weddings has always been in a sprawling spread. For additional bragging rights, Aditi Dugar recommends going beyond designer tablecloths and monogrammed napkins.
Sweet serendipity
From a scavenger hunt-inspired proposal to a Moroccan-themed baraat, Malvika Raj and Armaan Rai's love story prioritised playfulness throughout their blended celebrations.
