Can you buy beautiful clothes and also save the planet? Well, if the clothes are made sustainably, you sure can. Going by H&M’s Conscious Exclusive collection, starring supermodel Christy Turlington, the future of fashion is all about being mindful.
Imagine there are two garments to choose from—both beautifully designed and of-the-moment cool, but one of them also saves the planet. What would you choose? Whilst this choice may seem obvious, the lack of real knowledge about fashion’s devastating footprint on the planet and the scale of destruction makes this a perfunctory gesture of mindful consumption. Empowering oneself with hard information is the first step towards taking affirmative action and making choices that are environmentally conscious. Consider this, for instance—if the global population rises as expected to 8.5 billion by 2030, the overall apparel consumption will rise to the equivalent of more than 500 billion Tshirts. So, what you choose is vital to the health of this planet.
ACTION AND REACTION
This story is from the April 2018 edition of VOGUE India.
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This story is from the April 2018 edition of VOGUE India.
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