EVA KRUSE
CEO, GLOBAL FASHION AGENDA
As the founder of Global Fashion Agenda, the initiative behind the Copenhagen Fashion Summit and a leading forum on sustainable fashion, Kruse encourages the industry to converse on and collaborate towards a sustainable future. Her biggest challenge has been “to ensure that the discussions continue outside the event and conclusions lead to tangible actions—that the industry walks the talk when it comes to bringing about actual change and solutions.”
What’s one myth about sustainable fashion that you would like to dispel?
“That in order to be sustainable, businesses have to sacrifice long-term profit. On the contrary, our research has proven that sustainability is an opportunity to improve efficiency, reap financial rewards and develop a business model to meet the demands of the future.”
AMANDA HEARST
CO-FOUNDER, MAISON DE MODE
Amanda Hearst founded the sustainable fashion retail site Maison de Mode in 2012 and has championed ethical fashion, both personally and professionally, ever since. Last year, she walked down the aisle in a completely sustainable Oscar de la Renta wedding gown and frequently reps eco-friendly labels. “Both Emma Watson and Gisele Bündchen have been dressing sustainably on the red carpet, and I think that has opened the doors for other celebrities to do the same,” she says. “It’s a process, but I think we are on our way.”
What’s one way to be a more conscious consumer?
“Buy less and buy better. Buying less means wearing what you have and renting items you want. Buying better means asking questions like, ‘Who made my clothes? Where did this come from? What is it made of ?’”
SABENA PURI
CEO AND CO-FOUNDER, STAGE3
This story is from the January 2020 edition of VOGUE India.
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This story is from the January 2020 edition of VOGUE India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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