Barkha Shewakramani, founder of the sensational beauty brand Barkha Beauty, talks about her journey, her top beauty picks and about ‘women of substance’
From hitting the scene with Dramaqueen to launching Barkha Beauty, this Dubai-based entrepreneur and self-confessed makeup junkie has come a long way. While shooting alongside models Aishwarya Nayar and Namrata Shroff in their beautiful outfits and flawless makeup, Barkha Shewakramani spoke about all things beauty, and then some. Here’s what she revealed.
Tell us about what went into making Barkha Beauty the great success that it is today.
My search for the perfect non-drying, longlasting matte nude lipstick led me to creating my own brand. We are in the golden age of makeup and everyone is as obsessed about it as I’ve always been. I believe in products that enhance your features and don’t turn you into someone else. It’s my deep understanding of women’s need for a daily pick-me-up in five minutes that led to this point.
What was the idea behind choosing Aishwarya Nayar and Namrata Shroff for this glamorous photo shoot with Louis Vuitton?
Barkha Beauty’s ideal woman is the woman of today. She’s strong, confident and perfectly balances her own culture and western values. From a successful entrepreneur to a multitasking mother, they’re those who believe in themselves, fixing each other’s crowns instead of pulling them down. Aishwarya and Namrata are exactly the type of women Barkha Beauty stands for.
This story is from the March 2019 edition of VOGUE India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2019 edition of VOGUE India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Breathe In, Breathe Out
A powerful tool to help you master your nervous system or another biohacking buzzword? SIMONE DHONDY explores the inhalations and exhalations of breathwork
Red Pill, Blue Pill
India's nutraceutical industry is booming thanks to advanced technology, distrust of the medical system and rising vanity. With multivitamins becoming purer and more effective, NIDHI GUPTA finds out if supplements have become the new serum
Sign of the times
No longer do you need to have an answer to, \"What is the significance of this?\" when people point to your new tattoo. ARMAN KHAN discovers that everything is on the table when you get inked temporarily
Return to form
Watching the world's most elite athletes deliver the best performances of their careers rekindled SONAKSHI SHARMA's own love for sports
Dimple, All Day
YOU MAY HAVE WATCHED HER ON THE BIG SCREEN FOR OVER FIVE DECADES, BUT DON'T MAKE THE MISTAKE OF ASSUMING THAT YOU KNOW DIMPLE KAPADIA.
MUSIC, TAKE CONTROL
As someone who had always sought safety in numbers, ALIZA FATMA often wondered what her own company would feel like. The answer arrived unexpectedly when she attended her first-ever music festival, one of the largest in the world, all alone
Let it grow
When we think of hardworking farmers toiling in India's scorching heat, we often think of men, the sweat on their brow, the sinews in their arms. JYOTI KUMARI speaks to four women who are championing the invisible female labour that keeps these fields running
YOU'LL NEVER WALK ALONE
When armless archer Sheetal Devi set her sights on the Paralympic Games this year, she knew she had a tough journey ahead of her. Luckily, her mother was with her every step of the way.
Beauty and the feast
The appeal of Indian weddings has always been in a sprawling spread. For additional bragging rights, Aditi Dugar recommends going beyond designer tablecloths and monogrammed napkins.
Sweet serendipity
From a scavenger hunt-inspired proposal to a Moroccan-themed baraat, Malvika Raj and Armaan Rai's love story prioritised playfulness throughout their blended celebrations.
