Augmented reality (AR) may not be new to fashion, but if you ask technology leaders, it’s all set to take over. In 2017, Apple CEO Tim Cook spoke with British Vogue about the future of fashion. In the interview, Cook said he believed AR would eventually transform everything in the fashion industry, from runway shows to shopping. “If you think about a runway show in the fashion world, that’s a great application of AR… you want to see the dress all the way around, you do not want to just see the front.”
Fast forward to today and it might be worth noting that fashion brands are already taking advantage of AR technology—and that we probably have interacted with it, either in-store or from the comfort of our homes. AR-powered shopping experiences, for example, make it easier for customers to make purchasing decisions. Using high-quality images and software to create 3D models of their products, brands hope to make virtual tryons as realistic and accurate as possible.
This story is from the May/June 2023 edition of Vogue Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the May/June 2023 edition of Vogue Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Heritage REIMAGINED
Burberry's Outerwear 2024 campaign unfolds as a tribute to its illustrious heritage, showcasing reimagined classics tailored for the modern fashion maven.
The Spectrum Of Beauty
In an industry where neurotypical is the default, how do neurodivergent individuals navigate their relationship with beauty? Vogue Singapore investigates.
Reunited and It Feels So Good
The joy of a return is palpable for K-pop star Sandara Park, who's back on stage as a member of 2NE1 for the Welcome Back tour— the group's first headlining concert since eight years of inactivity.
AP
As 2024 draws to a close, Grammy- and Tonynominated actress Ashley Park reflects on her most transformative chapter yet.
Blue HOUR
Meet the whisky of the moment the Johnnie Walker Blue Label Ice Chalet. Released in partnership with luxury skiwear brand, Perfect Moment, it is a fashion-forward ode to the allure of après-ski culture.
MEETING of MINDS
A long-standing patron of arts and culture, Chanel is making its mark in the world of literature with the Literary Rendezvous at Rue Cambon, imagined by house ambassador and spokesperson Charlotte Casiraghi. The series' next writer of focus? Acclaimed French author Colette.
The WORDSMITH
Singaporean author Amanda Lee Koe's books defy definition-as does their maker.
MAGIC Show
Cartier has unveiled The Power of Magic, its latest exhibition dedicated to the enchanting powers of its creations. Vogue Singapore's watches and jewellery editor reports from Shanghai and speaks with the director of the Cartier Collection.
Rebel REBEL
A surprising team-up for the ages: Japanese pearl jeweller Mikimoto collaborates with uber-cool Hollywood luxury label Chrome Hearts.
Glorious MOVEMENT
Seeing an athlete at the top of their game can be awe-inspiring, a sense captured in the RM 07-04 Automatic Sport by Richard Mille.
