Aquaracer Bamford Edition

We take a look at a few unsung heroes in the very large assortment of watches at TAG Heuer, especially the new Aquaracer Bamford Edition

- Ashok Soman

This story begins in the 1990s, which overall was not a great decade for watchmaking. This is of course arguable, and if you were in the trade at this moment, you might have been part of the teams that made the great watches of the 2000s. When it comes to TAG Heuer though, the 1990s made a big impression on me, and probably lots of people in my generation. This being the 160th anniversary of the brand, we already dedicated a cover story to this, back in issue #57 but I thought it was worth a revisit, mainly because that story focussed on the Carrera range. TAG Heuer is much more than just this collection. Indeed, if I were preparing this story in the 1990s, I would probably be considering how important the Link series is. Now, this is still in the regular collection but almost nobody talks about it anymore.

This line of thinking made me wonder about the other milestones in TAG Heuer’s history that have received scant notice recently, and there are quite a number. Not surprising since there are probably more than 100 models in the brand’s catalogue today. For those of you who think that TAG Heuer is only about Carreras, Connected watches and various motoring icons such as the Monaco, this might be eye-opening. Just take a look at the official website and you may be taken aback by what you find. Yes, the Link is still there, right at the bottom of the list of watch families in the main menu bar. While the arrangement of collections like this does not always tell you anything useful, it does make sense here.