Pharrell Embarks On An Exciting Horology Mission To Mars

Looking up to the heavenlies, Pharrell embarks on an exciting horology mission to Mars in collaboration with Richard Mille

- Tan Siok Hoon

Going where no one else has gone before is an opportunity that a partnership with Richard Mille always provides. Certainly up his alley as far as Pharrell is concerned. “In every aspect of my work, I always look for something different, something new,” said the friend of the brand, blessed with “universal” appeal that derives from the fact that he also happens to be a singer, songwriter, rapper, producer, executive, designer, entrepreneur, TV and film producer, philanthropist. And part-time skateboarder!

Pharrell’s friendship with Richard Mille himself goes back to 2006, kick-started by the artist’s name-dropping of the watch brand in one of his songs. “I just mentioned it in the lyrics because it was like the hottest watch to me at the time. It was just like a breath of fresh air, in a category that was stagnant.”

Eventually becoming fast friends, he revealed that only when he got to know the “Timepiece Supreme Creator”, his personal nickname for Mille, that he truly understood how he pushes things. “He’s a stickler for detail. He is also concerned with the broader bigger picture. When you see the watches, they’re really about those subtle details working together in concert for better performance.”