Robinhood

For helping Sherwood Forest help itself

Homecourt For adding luxury to sustainable, nontoxic household products

CLEANING YOUR home is hardly a sexy undertaking. But when you’re obsessed with design, cleanliness, and things smelling good, it can be joyful.

HistoSonics

FOR CHANNELING SOUND TO DESTROY LIVER TUMORS

Liquid Death

FOR GIVING THE BRAND COLLAB NEW LIFE

Wonder

FOR RETHINKING HOW FOOD DELIVERY WORKS, FROM THE BOTTOM UP

WAYMO

For steering robotaxis into the fast lane

Essilor Luxottica

FOR MAKING SMART GLASSES COOL

Crunchyroll For turning anime fandom into an ecosystem

BEING A FAN OF ANIME IN THE aughts meant you either had to know Japanese or rely on the kindness of internet strangers, who would up- load their own subtitled versions of popular series to video-hosting site Crunchyroll, which launched in 2006. In the nearly two decades since, anime has crossed from subculture into mainstream pop culture among Western audiences, with Crunchyroll leading the way.

WNBA For posting up when it mattered

WHEN BASKETBALL STARS CAITLIN Clark, Angel Reese, and Cameron Brink rolled up to the Brooklyn Academy of Music last April for the 2024 WNBA draft, they signaled the arrival of a new generation of talent—and the league’s cultural ascendance.

Rocket Lab For keeping the space race competitive

YOU MIGHT NOT KNOW IT FROM the parade of SpaceX and Blue Origin headlines, but there's another player in the space-launch business—one that's considerably less flashy than the Elon Musk–and Jeff Bezos–owned companies, but gaining fast.

Duolingo

For finding a common language

Notion

FOR ORGANIZING THE TASK OF ORGANIZING

Bluesky

For freeing social media from the algorithm

FX

For serving up nourishing, original TV in an era of ultra-processed entertainment

Iceye

FOR SEEING THE WORLD, EVEN THROUGH CLOUDS

Anysphere

FOR OFFERING DEVELOPERS A CODING PARTNER THAT CAN SEE THE BIG PICTURE

Athletic Brewing

Just days before Athletic Brewing's newest busy season begins—Dry January—its primary brewery, in Milford, Connecticut, is shifting into overdrive, working to fill a 30-million-can stockpile to meet the coming month's nationwide surge in demand. A majority of these six-packs will vanish from shelves within the first two weeks of 2025.

Chainalysis

For bringing transparency to the crypto industry

good vibrations

Explore the season's best beach-ready looks in their element: Costa Rica's breezy Pacific shores

LOVE ETERNAL

The magic of Italy creates the setting for designer Athena Calderone to celebrate two major life moments

Safari at Sea

On the first sailing of ecotourism brand andBeyond's new cruise in the Galápagos, Chris Schalkx learns a lesson in conservancy

VIENNA WAITS FOR YOU

The charm of Austria's modest, beautiful capital has always been in its timelessness. But with provocative museums, unconventional food and wine, and a raft of clever hotels, the city is moving forward

HERE COMES THE SUN

Aussie designers Nicky and Simone Zimmermann share their favorite spots in Sydney

WHAT'S COOKING IN KIGALI

No longer just the gateway for gorilla trekkers, Rwanda's capital is fast becoming a hub of pan-African and global flavors

CRAFT WORK

Throughout Lisbon, Portuguese artisanship lives on through historic brands and inventive young designers

why we travel

EXPERIENCES THAT CHANGE THE WAY WE SEE THE WORLD

Roots Revival

In Tuscon, Betsy Andrews finds a community preserving its culinary future through ancient ways

go with the flow

On the central Oregon Coast, Alice Gregory finds easygoing small towns, forest-framed beaches, and an unhurried way of life refreshingly far removed from the world of hipsters and influencers

How to Attract the Best Talent

Most startups can’t compete on salaries or perks—so how do you hire amazing employees? Here’s how I did it, by optimizing for personal connection.

Confessions of a Former Retail Buyer

I used to place brands on Target shelves. Here's what founders always got wrong about retail—and how you can set yourself up for success.