Alate September evening, and Jay Boberg is loosening the ratchet straps securing harvest bins to a flatbed trailer in preparation for the picking of Pinot Noir in the Nysa Vineyard at dawn. The Nysa site, in the Dundee Hills in Oregon’s Willamette Valley, offers a stunning panoramic view of the area, including the estate vineyards of Domaine Drouhin Oregon.
The quarter-tonne bins have been hauled here by Furiosa, a rusty Dodge Ram 250 Cummins Turbo Diesel, affectionately named after Charlize Theron’s character in Mad Max: Fury Road. This weathered truck has become something of an entrenched character at Domaine Nicolas-Jay, and in a sense solidifies the healthy humility that runs throughout this project.
Ex-music industry power player Jay Boberg’s role in the winery runs the gamut from co-founder, winery planner, field sorter and harvest-bin transporter. It seems that the higher up the ladder you are in a project, the larger the chasm can be between people’s perception of that role and its reality.
‘When I’m in the market setting up appointments with wine buyers, I often get the feeling that my music industry executive background leads them to think that I’m “the establishment” or something,’ says Boberg. ‘People think I’m just the guy writing the cheques, that other people get things done.’
Earlier, heading up the washed-out dirt road leading to Nysa Vineyard, Boberg had been recalling the story of how it was his new neighbours, Véronique Drouhin and David Millman of Domaine Drouhin Oregon, who originally encouraged him to start a winery project in the Willamette Valley.
Mere moments later, almost as if on cue and surely with ears ringing, Drouhin herself drove by. With a surprised and joyous wave, she pulled over to catch up, talk over the vintage conditions, and watch the imminent, and soon-to-be stunning, sunset.
This story is from the April 2020 edition of Decanter.
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This story is from the April 2020 edition of Decanter.
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