Titled 'DON'T HOLD BACK 3.0', the campaign is a celebration of undaunted authenticity and individuality. DON'T HOLD BACK 3.0 picks up from where it left off channeling fashion as a means all the and the of self-expression. JACK&JONES has always been at the forefront of high-on-trend fashion. Kick-starting the festive season, the brand elevates its positioning further with a high-octane campaign film. The film opens in an everyday setting - a bunch of corporates and working professionals going about their daily routine, dressed as per the norms. Enter the protagonist Ranveer Singh who embodies the 'Don't Hold Back' spirit he stands for what he believes in, embraces his inner self and encourages everyone around him not to hold back from their authentic self.
Styled in statement pieces from the latest collection by JACK&JONES, Ranveer completely transforms the setting from an ordinary day to an extraordinary extravaganza.
This story is from the November 2022 edition of Food & Health.
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This story is from the November 2022 edition of Food & Health.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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