Basics Of Meat Attributes And The Consumer Acceptability

Rajat Bagdas, Santhosh V R, Lodhe P Digambar, Priyanka Kar and S.Talukder

ABSTRACT

The main objective of this article is to evaluate on consumers acceptance regarding the attributes of fresh meat, helps consumer to purchase them. It will also show current factors influencing consumer satisfaction and purchase intention for the selection of fresh meat from available varieties in the market. The meat quality characteristics such as how it looks, its color, texture, flavor and shelf life certainly influences the purchasing decisions of consumer. Furthermore these quality attributes of fresh meat is influenced by many of the factors, these are also going be briefed in the write-up.

Keywords: fresh meat, quality attributes, acceptability, consumer.

INTRODUCTION

Quality parameters are the driving force for proper marketing of any food products at the same time the acceptability of food items is often the main concern of any consumer because it is influenced by the food’s internal and external qualities. Among nonvegetarian food items meat constitute the major proportion in common Indian diet. As per the tradition most of the Indians still prefer to purchase hot processed fresh meat form the local retailers and cook them immediately and consume. The basic quality attributes of fresh meat of any of the specie origin has been defined and standardized and most of the meat consumers don’t have much of the ideas about those attribute. As meat quality and consistency are