Introduction
It encompasses various facets, including reliability, safety, functionality, and customer satisfaction. Ensuring the quality of products and services is essential not only for consumer well-being but also for the overall health of the economy. This essay delves into the concept of quality, discusses ways to ensure product quality, and highlights the significant impact of quality and safety in the food and drug industries on public health and the economy. Additionally, it emphasizes the importance of quality services such as food, water and pharma testing, and in safeguarding the health of the consumer.
QUALITY AND ITS VARIOUS FACETS
Quality is a multidimensional concept that encompasses several crucial aspects. Firstly, reliability refers to the consistency and dependability of a product or service to perform as expected over time. It instils confidence in consumers and builds trust in the brand. Secondly, safety is of paramount importance, particularly in industries such as food and pharmaceuticals. Safe products ensure the well-being of consumers and prevent health risks. Thirdly, functionality refers to how well a product or service performs its intended purpose. It should meet or exceed the expectations and needs of the end users. Lastly, customer satisfaction represents the level of contentment experienced by consumers after utilizing a product or service. Meeting or surpassing customer expectations plays a vital role in maintaining a competitive edge in the market.
ENSURING PRODUCT QUALITY
This story is from the August 2023 edition of Food Marketing & Technology - India.
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This story is from the August 2023 edition of Food Marketing & Technology - India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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