The field of aesthetic medicine has gained a bad reputation over the last few years, largely due to the over-treatment or incorrect treatment of patients. This, in turn, has been publicised extensively in the media and especially on social media, thereby giving people the impression that aesthetic medicine treatments create a ‘fake’ or ‘plastic’ appearance.
Unfortunately, patients are indeed being over-treated on a daily basis, which has led to undesired facial alteration – rather than facial rejuvenation. This is a statement a lot of my colleagues may not appreciate, but it is the truth. The reason for this over-treatment may be for financial gain of the practitioner, or in an attempt to meet a patient’s unrealistic expectations, or a combination of both.
Rejuvenation vs Alteration
Now, before I continue with this article, it would be a good idea to differentiate between alteration and rejuvenation. According to the Oxford English Dictionary (OED), alteration can be defined as: “the action or process of altering or being altered”. In contrast, the definition of rejuvenation in the OED can be defined as: “the action or process of making someone or something look or feel better, younger, or more vital”.
This story is from the Spring 2017 - Issue 23 edition of A2 Aesthetic and Anti-Ageing Magazine.
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This story is from the Spring 2017 - Issue 23 edition of A2 Aesthetic and Anti-Ageing Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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