Understanding the harmful effects of chemicals, the modern consumer inclines toward the traditional Indian science. Arjun Vaidya, CEO, Dr Vaidya’s, shares insights about the changing trends and new age products in conversation with Mansha Gagneja.
How has Ayurveda evolved over the past couple of decades? Do you see more acceptance to Ayurveda as a medical science?
Ayurveda as a science has seen a spurt of interest in the last three to four years. From the mid 80s to mid 2000s, this science had lost its appeal among the modern consumers. Consumers had moved towards allopathic products because Ayurvedic products did not appeal to the consumer in terms of packaging and ease of use. With consumers understanding the harmful effects of chemicals, Ayurveda is undergoing somewhat of a renaissance. Education and acceptability are key drivers to capture the modern consumer.
Has the new government measures helped in growth of the sector?
The government has understood the value of Ayurveda as a science. Yoga was taken to the west, re-branded in a form that appeals to modern consumers and today, is a mammoth multi-billion dollar industry in the US. With the formation of the Ministry of AYUSH, the government wants to safeguard the science and ensure that Indian companies take it to the world. Grants to build hospitals, promotion of Ayurveda through Indian embassies and the observation of National Ayurveda Day (on October 28, 2016) are a few key measures by the government to garner support to this science and its propagation.
What other measures are required to drive more growth in the sector?
Bu hikaye Express Healthcare dergisinin December 2016 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Express Healthcare dergisinin December 2016 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Healthcare Communication In India
Dr Alexander Thomas, President, Association of Healthcare Providers - India (AHPI) and Divya Alexander, Research Consultant, in a first of a series provide detailed insights on healthcare communication that explores its different aspects in an Indian context
The growth story
Himanshu Baid, Managing Director, Poly Medicure elucidates on how Poly Medicure has served the medical fraternity for over 22 years and owns more than 215 patents and continues to file new patents for new technologies and devices they are developing with the help of its R&D team
Main objective of Indian Joint Registry is to help patient safety, bring stability to the market
In the wake of several patients suffering from the impact of faulty hip implants, it is vital that India has a national joint registry to track such patients and avoid future episodes. Richard Armstrong, Head, Health Registries, Northgate Public Services tells Viveka Roychowdhury about the response to the Indian Joint Registry
UNDERSTANDING THE RELEVANCE OF HEALTHCARE RESEARCH
India as a nation has followed the west for decades when it comes to research-based treatments. The sun is fast setting on this methodology and there is a massive need to invest in healthcare research in the country
I have witnessed the steady technical advances in ultrasound
Dr BS Rama Murthy, Consultant Radiologist, Srinivasa Ultrasound Scanning Centre and Chief Patron, Medical Ultrasound Society of Karnataka, Coordinator – Fetal Foundation of India, talks about the evolution of ultrasound and how foetal imaging has improved over the years, in an interaction with Express Healthcare
Radiology has a bright future and has been at the forefront of healthcare
Radiology has a major role to play when it comes to healthcare. Dr Piyush Saxena, Consultant Radiologist and Chief of MR imaging, Vishesh Hospital and Diagnostics, Indore, MP in an exclusive conversation with Express Healthcare disscuses the impact of radiology on healthcare and how newer innovations from GE Healthcare has helped improve healthcare delivery as well as patient comfort
The Pill For India's Ailing Medical Eductaion System
Medical education in India is mired with a host of controversies and is trudging along a rough path.
RED INITIATIVE - Canon Medical / Erbis Engineering conducts CME programmes on CTO-PCIs in Chennai
Invites renowned Japanese cardiac interventionist, Dr Kinzo Ueda to India to share his experiences and insights with cardiologists at Apollo Hospitals and Sri Ramachandra Institute of Higher Education and Research
Roche Diagnostics partners with SRL Dr Avinash Phadke Lab
Roche’s first partner for cobas pro solution is SRL Dr Avinash Phadke Lab in Mumbai. The solution promises to offer greater automation, flexibility and simplified workflow to support better clinical outcomes for patients
Pharmacogenomics- Essential to end the era of trial and error medicine
Chandni Luthra, Co-Founder, FutureMed elucidates on the impact that trial and error has had on patients earlier, but in today's age adverse drug reactions is considered to be the fourth leading cause of death worldwide and has almost doubled in India in the last three years
