Ashu Kajekar, Founder and CEO, 7EDGE Internet, elaborates on the need for healthcare companies to integrate latest technologies into existing business models and IT architectures to deliver superior customer experiences
The Indian healthcare industry has traditionally been a slow adopter of digital technology mainly due to the fragmented and complex nature of the industry. The healthcare environment is becoming more distributed and complex. As digital technology becomes more affordable and more accessible, a change in mindset becomes more and more essential.
Digitisation of healthcare products and processes, will dramatically change the game for everyone. Healthcare providers, to thrive in this environment, must be willing to look to the future and embrace change. It is also essential that they fully understand those issues which will have the most transformational impact upon their sector. Healthcare companies need to integrate the latest technologies into existing business models and IT architectures to deliver superior customer experiences.
Digital transformation requires you to rethink all your issue processes. It requires an appropriate use of data and digital technology by putting the needs of the customer at the centre of the business. The disruption will motivate insurance companies and healthcare providers to shift from a health system driven model to a customer-oriented model.
Getting ready for the digital era
This story is from the June 2017 edition of Express Healthcare.
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This story is from the June 2017 edition of Express Healthcare.
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