Our vision is to make pharma marketing effective and efficient

Doceree, a physician-only platform for programmatic marketing, is working towards building more effective ways for pharma brands to keep the doctors community engaged. Dr Harshit Jain, Founder and CEO, Doceree, outlines why it is important for pharma brands to redraw their doctor engagement strategies with the help of digital tools to reduce marketing costs, improve outcomes and ensure regulatory compliance, in an interview with Usha Sharma

- Usha Sharma

Give us a brief understanding of Doceree? What is its USP?

Doceree is the global physician-only platforms for programmatic marketing. Our platform is disrupting the physician marketing landscape much in the same way digital ad networks transformed the consumer marketing space. Doceree’s integrated and collaborative ecosystem enables pharmaceutical brands and digital platforms to mutually benefit from the untapped opportunities present in physician marketing in the most ‘regulatory compliant and transparent manner’.

Doceree is enabling Rx drug marketers to promote their brands in the digital domain to physicians in a regulated manner. At the same time, Doceree provides an opportunity for digital platforms to make more revenue. With our platform, they can now focus on their core business and the problems they are solving in healthcare than swaying their attention to making more monies. Effectiveness and efficiency are our prime differentiators that come from our razor-sharp focus on doctor-only platforms. Unlike other companies in the US where we have competition in programmatic physician marketing space, Doceree is focussing on doctor-only platforms for pharma brands to market themselves.

Besides this, we are the only company in the category that has a global footprint with offices in the US and India. In India, we are the only programmatic platform in physician marketing. The underlying thought is to ensure effectiveness. Our proprietary identity resolution tool - Espyian helps precision target physicians, bringing in efficiency to physician marketing.