Sylvia Hii, Founder & VP – Marketing, Digital A Plus Group of Companies in an interaction with Usha Sharma, elaborates on the immense opportunities provided by digital service providers within the pharma industry
What is the business potential of digital communication within the pharma sector and how fast is the market growing?
There is a huge potential for digital communication in the pharmaceutical sector as evidenced by the robust growth year-on-year. This is the only industry which has withstood recession and political turmoil. Global spending on medicines is expected to reach $1.2 trillion by end of 2017, according to a recent report by the IMS Institute for Healthcare Informatics. With increased competition and cost cutting and with more customer getting text savvy (use of smart phones and Internet), the market is skewed towards digital engagement. Digital communication is not only between pharma and doctors, but it is a three-way communication where all the stakeholders are involved giving ample opportunity for all the digital service providers in this industry.
What services do Digital A Plus offer to pharma companies? Do you also cater to other sectors?
Digital A Plus strives towards empowering its customers with all possible offerings that will add value to their business/service/life. The offerings can be mainly categorised into business promotion (marketing support to the pharma companies), medical training (to the medical field force), HCP education, and patient education and awareness. Although most of our offerings are skewed towards business promotion, recently patient education is gaining rapid momentum.
Recently, the PM announced that medical practitioners should prescribe generic medicines. According to you how will this impact market dynamics ?What role will DigitalAPlus play in this change?
This story is from the June 16, 2017 edition of Express Pharma.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 16, 2017 edition of Express Pharma.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Blissfill-Calibrated syringe pipettes for repetitive laboratory dosing as per ISO 8655-9
Blissfill syringe pipettes provide laboratories with an ergonomic, self-refilling solution for repetitive dosing, delivering precise volumes from 0.05ml to 10ml. With ISO 8655-9 compliance and an included calibration certificate, Blissfill ensures accuracy and ease of use for high-demand lab applications
Ensuring pharma compliance with testo data measurement technology
Comprehensive data measurement tools address regulatory demands and secure quality in pharma
Waters launches software for lab-centric business intelligence enabling audit readiness
waters_connect Data Intelligence software provides laboratories with comprehensive business intelligence on their chromatographic data throughout the product development lifecycle, enabling real-time audit readiness and query response, while reducing time spent on audit preparation
Ensuring clean room integrity with Prime Clean Reset High-Speed Doors
Designed with precision to meet the stringent requirements of controlled environments, Prime Clean Reset is the epitome of performance and reliability, ensuring that your clean room operations consistently meet the highest standards of regulatory compliance and product integrity
Optimising efficiency with Remote Laboratory Solutions
LabWare's comprehensive suite of software solutions designed specifically for laboratories offers reliable Remote Laboratory Solutions to help your business thrive in the current climate
Ensuring water quality with the 6000TOCi: The ultimate solution for continuous TOC measurement
The 6000TOCi Sensor is a comprehensive solution that brings together continuous monitoring, rapid response, reliability, and compliance
Enhancing pharmaceutical analysis in critical areas
Dheeraj Handique, Manager GC/GCMS Product Marketing, Shimadzu Analytical (India) highlights the benefits of GCMS-TQ8050 NX with HS-20 NX trap for genotoxic impurities, nitrosamines, and, extractables and leachables
Technical innovations for Annex 1
To meet the stringent EU GMP Annex 1 requirements, Optima presents innovative solutions to improve product and patient safety in pharmaceutical manufacturing. From minimising glove interventions and optimising First Air flow to advanced automation for integrity testing, this article explores how Optima's technologies support compliance in aseptic fill-and-finish processes
JRS Pharma - The Global MCC Manufacturing Network
JRS Pharma is one of the largest manufacturers of MCC across the globe. The know-how is based on more than 25 years of experience in development of own processes
Mack Pharmatech is the first to launch PLC-based environmental chambers in India
Manoj Choudhari, Managing Director, Mack Pharmatech shares insights on his company's pioneering expand globally and enhance regulatory compliance