E-Commerce And The Changing Trends In Healthcare Industry

The past few decades has seen a remarkable transformation in the buying behavior of Indian Consumers. Ecommerce has taken the retail world for a storm and given birth to a new generation of entrepreneurs who are resilient to experiment with new ideas. (eg) The ecommerce boom has led to innovation of new business models that can be applicable across various industries.The major game players with the successful model in place of E-com Industry are Amazon India, Ecart, Paytm, Flipkart and Snapdeal in the India market with 450 million users and adding 6 million every month.

Online retail is one of the fastest growing segments in today’s world.Online business enables the customers to save cost and that too at their own time and convenience without having to travel long distances. In India, the consumers have now started demanding services that can cater to them personally But it is an equally challenging market, to ensure delivery of its fundamental proposition to eliminate geographical barriers and to offer entire range of products and services to the customers’ door step. Extensive reach, appropriate logistics and infrastructure planning is the key to this business.With the increasing use of internet, desktops, tabs and mobile phones; the dependence of Ecommerce on these facilities to reach their customers is strongly evident.