How one CEO rode the wave to success.
IN HIS 30s, Carl Daikeler knew his crappy eating habits and disdain for exercise needed to change. So, in 1998, he created Beachbody—the company responsible for at-home DVD workouts like P90X and Insanity—which now rakes in more than a billion dollars per year in sales. We spoke to Daikeler about finding success, industry pet peeves, and tips for entrepreneurs.
M&F: It took you 22 infomercial launches before P90X became a hit. What kept you going?
This story is from the June 2017 edition of Muscle & Fitness.
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This story is from the June 2017 edition of Muscle & Fitness.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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