So many shops are just about putting as much product as possible in front of your eye&mdash;it&rsquo;s the same experience as when you go to a grocery store,&rdquo; says Lauren Santo Domingo. &ldquo;That&rsquo;s not what we&rsquo;re trying to replicate here.&rdquo; Situated in a historic townhouse on a residential Upper East Side block just off Madison Avenue,&nbsp;Moda&nbsp;Operandi Madison is a beacon of&nbsp;21st century&nbsp;civility. &ldquo;High tech, high touch,&rdquo; Santo Domingo calls it. E-commerce software allows the luxury fashion retailer&mdash;once an online-only destination&mdash;to know a customer&rsquo;s sizes and style whims before she walks in the door, so the entire space can be&nbsp;curated&nbsp;just for her. And what a space it is: Santo Domingo decorated it herself, splashing the walls in flattering shades of peach and emerald, and drawing from her various residences for furnishings. A&nbsp;Giacometti&nbsp;side table from her Manhattan home flanks a curved rose velvet couch in one room, while a constellation of bronze&nbsp;starbursts&nbsp;taken from the foyer of her Paris apartment alights in the green gallery. &ldquo;It&rsquo;s all revolving,&rdquo; she says of the decor. In fact, hardly anything in the two-story space is fixed. All of the racks are movable, allowing the versatility to host a salon-style show one morning and a private appointment that same afternoon. &ldquo;E-commerce has retrained the way we shop,&nbsp;and the in-store experience hasn&rsquo;t responded to that,&rdquo; Santo Domingo says. &ldquo;We wanted the freedom to be flexible.&rdquo;<img src="http://magarticles.magzter.com/articles/12187/191731/581c864b169d4/1478264192_loc.jpg"" owidth=694 oheight=902" style="height:700px; width:539px" />Despite the prewar bones&mdash;classic moldings, herringbone floors&mdash;there&rsquo;s a freshness to the space. This was intentional, Santo Domingo explains: &ldquo;No gilded furniture and&nbsp;Frenchy&nbsp;chairs! My thought was, Anything that&rsquo;s coming in has to be modern.&rdquo; She commissioned New York&ndash;based designer Samuel&nbsp;Amoia&nbsp;to create the malachite consoles and placed a&nbsp;Dimorestudio&nbsp;chandelier in the entry. Perhaps the best example of this modern vision, however, is the greenery, the work of Brooklyn florist&nbsp;Saipua. Santo Domingo issued one mandate: No cut flowers. In their place are an enchanting array of bonsai trees and ever-changing arrangements composed of surprising foliage. &ldquo;Our client lives in a perfectly&nbsp;curated&nbsp;and decorated home,&rdquo; she says. &ldquo;I didn&rsquo;t want her to come in here and feel like we&rsquo;re giving her more of the same.&rdquo; By appointment only, 24 E.&nbsp;64th&nbsp;Street, New York; 212-727-7120&nbsp;

Lauren Santo Domingo

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.