This game-changing computer model put the elegance back into technology and design, writes Chris Pearson.
At a special presentation in California in May 1998, the air was electric as Apple CEO steve Jobs unveiled the company’s latest computer. Apple was struggling in the market and this new design could make or break it. As the room fell silent, Jobs uncovered the iMac G3.
Sinuously curved, the translucent blue plastic case was almost lickable. “The back of our computer looks better than the front of the other guys,” said Jobs. “it looks like it’s from another planet. A planet with better designers.” This was a compliment to Jonathan Ive (pictured), Apple’s then vice-president of industrial design and future architect of the firm’s signature aesthetic.
The G3 sported clean lines and attention to detail but, most of all, it seduced the senses. even the prosaic mouse and keyboard emerged from Ive’s studio luminous and tactile, while the internal modem meant one less box to clutter the desk.
This story is from the October 2017 edition of Australian House & Garden Magazine.
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This story is from the October 2017 edition of Australian House & Garden Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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