Selfridges, a prominent department store in London, combines architectural heritage with functionality to create a distinguished contemporary retail experience. It has been reinvented as a one-of-a-kind luxury retail experience under David Chipperfield Architects. The 54,000sqft space, crafted by the British firm, comprises of two fundamental components, rolled out in several phases. A new entrance building at the centre of the Duke Street facade replaced the concrete infill building and a new accessories hall spanning the entire East wing was created. Together, these components create a more coherent identity for the store, improving its clarity in circulation while reintroducing the glamour and grandeur of the original building.&ldquo;Selfridges has a deep understanding of the architectural heritage and urban presence, as well as a clear vision for the future of luxury retail. Our task was to unite these elements while stitching together various buildings along Duke Street,&rdquo; says David Chipperfield. &ldquo;It was a challenge to bring together the venue&rsquo;s original, grand, beaux-arts style building and its somewhat more sober, 1930s Art Deco addition, through a contemporary element that is as discreet as it is fitting.&rdquo;<img src="https://magarticles.magzter.com/articles/5416/332172/5c6e38c67ae96/1550727357_loc.jpg"" owidth=1596 oheight=1084" />As one walks through the space, it is evident that the primary elements &ndash; floors, ceiling and supporting columns &ndash; retain their independence from the retail displays. The historic plaster columns with classic mouldings have been reinstated to their maximum height. David says, &ldquo;The space sees an interesting interpretation and abstraction of the classical features. There is a reassertion of hierarchy under the strong neoclassical architectural elements of the original building which makes for an immersive experience.&rdquo;

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.